Manager, Digital Media & Communications

Job Summary & Key Priorities

The Manager, Digital Media & Communications is a key driver of Active Minds’ day-to-day digital presence including social media strategy, long-form video creation, and paid advertising work, and communications including leading on blog, email, and newsletter strategy and execution. Reporting to the Senior Manager, Digital Media & Communications, this role owns platform management, content calendars, publishing, and community interaction across Active Minds’ digital channels.

This position plays a critical role in translating strategy into compelling, timely, and impactful digital content that reaches nearly half a million followers nationwide.

Active Minds is the largest nonprofit in the United States mobilizing youth and young adults to transform mental health norms across society. For more than 20 years, we have equipped the next generation of peer mental health advocates through a variety of programs, including the Active Minds Chapter Network, A.S.K., and Send Silence Packing. Our advocacy, initiatives, and campaigns foster lasting change in how youth view and discuss mental health, encouraging them to use their voices to influence broader conversations and inform mental health supports within their communities.

To learn more about Active Minds, visit active minds.org.

Platform & Content Management

• Develop and implement a content strategy, created in collaboration with the Senior Manager of Digital Media & Communications, to guide both the digital and communications teams to success.
• Lead on the planning, creation, scheduling, and publishing of content aligned with organizational priorities and campaigns on social media and communications channels including newsletter, blog, and emails.
• Oversee the daily management of Active Minds’ digital presence including all social media and communications work, including overseeing content created by a team containing 2 Senior Associates and 2 Associates.

Content Creation & Campaign Support

• Produce mutually supporting social media and communications content that drives growth, reach, and engagement.
• Create thoughtful, strategic long-form video content including the production of Webinars, podcasts, and video series as needed.
• Support major organizational campaigns and programs, including Conference, A.S.K., Send Silence Packing®, Cause + Career, youth leadership advocacy programs, and others.
• Develop digital toolkits and shareable assets for partners, chapters, and stakeholders.
• Oversee and support content creation from various perspectives, roles, and voices representing different stakeholders and audiences, for overall communication efforts.

Paid Social & Performance Tracking

• Lead on and execute paid social media campaigns on Meta, Linked In, and Tik Tok.
• Track engagement, growth, and performance metrics, contributing to campaign reporting and insights.
• Manage internal digital & communications campaign recaps as well as organizational project debriefs.
• Monitor trends and flag opportunities or challenges to senior leadership.

• Highly organized, creative, and strategic.
• Comfortable managing multiple platforms and deadlines.
• Experienced in managing a team.
• Belief that equity and social justice are important and driven to hear, reflect, and act on this belief.
• Passion for youth mental health and digital storytelling.

You need to have:

• 4-6 years of experience in digital or social media marketing.
• 2+ years of people management experience.
• Experience managing professional social media accounts.
• Strong writing and communication skills.
• Familiarity with online tools and platforms including Sprout Social, Word Press, and Click Up (project management tool).
• Experience with Adobe Suite and video editing skills are preferred.

This position offers an initial salary of $65,000 along with robust benefits. The starting pay for this position is equal to others at the same level throughout the organization. Candidates whose experience meets both the minimum and preferred qualifications may be considered for a starting salary that exceeds the current amount. The role sits within Active Minds Level 3 salary…