Manager, Clients & Markets Campaigns

Join to apply for the Manager, Clients & Markets Campaigns role at Wilmer Hale
.

Wilmer Hale is a leading, full-service international law firm with 1,000 lawyers located throughout 12 offices in the United States, Europe and Asia. Our lawyers work at the intersection of government, technology and business, and we remain committed to our guiding principles of providing quality, excellent legal and client services; developing diversity among our lawyers and staff and cultivating an environment that promotes an ambitious spirit, collaboration and collegiality by drawing on the extraordinary talents and dynamic experience of our lawyers.

Our goal is to reflect the diversity of our clients and the communities in which we practice.

• Lead the strategy, development, and execution of high-impact marketing and business development campaigns that align with the firm’s strategic goals.
• Collaborate closely with firm leadership, Clients & Markets Business Development, CORE, Competitive Intelligence, and other business professionals to envision and drive campaign plans that align with specific business goals the firm has established.
• Define campaign objectives, identify target audiences, and allocate budgets.
• Research and document baseline market perceptions of both the firm and leading firms in the firm’s current campaign areas.
• Secure firm leadership approval for campaign rationale, primary messaging, vehicles, and timing prior to launch.
• Develop and execute campaigns in partnership with contributing lawyers, Content Marketing peers, and key stakeholders.
• Lead and project manage the timely implementation of external campaigns across all digital, print, interpersonal and other channels in coordination with Visual Communications, Digital, Communications, Media/PR and other key allies.
• Oversee the production and refreshing of all needed campaign assets across platforms.
• Spearhead the effort to initiate new and leverage existing thought leadership as a central element of each campaign.
• Maintain strict control over campaign spend, ensuring resources are allocated efficiently to maximize impact.
• Establish, monitor, and report on campaign metrics, including market perceptions, audience engagement, budget performance, and ROI.
• Work with the Competitive Intelligence Team to use data and analytics tools to monitor key client and industry trends.
• Substantially raise visibility and achieve tangible market recognition concerning the firm’s key messaging objectives and campaigns.
• Provide life‑cycle‑driven briefings to internal allies and interested parties; create client‑focused and industry‑specific playbooks and best‑practice guides that provide actionable strategies, tailored insights and proven approaches.
• Partner with Pursuits and Pricing team members to shape strategic RFP responses and win themes for key account and industry‑specific requests.
• Ensure adherence to firm standards and stay updated on the latest trends and technologies; drive innovation and evolution related to campaign‑relevant concepts and tools.

• Strong independent thinking and execution, and mature professional judgment.
• Demonstrable experience successfully managing project teams and securing alignment with key stakeholders.
• Strong multitasking and project‑management skills with the ability to manage multiple deadlines and changing project criteria.
• Ability to deliver world‑class service and display a “can do” attitude with colleagues, internal clients, and external partners across all communications and interactions.
• Demonstrable analytic skills, organizational skills, initiative and vision.
• Excellent oral and written communication skills, including professional presentation abilities, with impeccable editing, grammar and proofreading abilities.
• Extensive working knowledge of Microsoft Office, Foundation and Inter Action is preferred.
• Ability to handle sensitive matters and maintain confidentiality.
• Ability to work in a fast‑paced environment with high expectations for attention to detail and quality.

• Bachelor’s degree required.
• Minimum of eight+ years of experience in legal, technology,…