Communications Manager

Thank you for your interest in Washington & Jefferson College. All applications submitted through our online process will receive an automatic confirmation email. Due to the number of applications received, we regret that we are unable to respond to status inquiries regarding whether a position has been filled or send position closing notifications to all applicants. If we determine that your skills and experience match the position requirements, we will contact you to discuss the opportunity further.

Washington, Pennsylvania, United States - 15301

Description

Summary

The Communications Manager for Washington & Jefferson College manages both internal and external communication. This individual will collaborate with key stakeholders across campus to create content that drives awareness and reinforces W&J's brand personality. A master of AP style, the Communications Manager should have the ability to expeditiously gather facts and produce both long and short form material. Collaborating with the leadership this individual will serve as the lead liaison for creation and distribution of press releases to media outlets nationwide.

The Communications Manager will serve as the primary ambassador for the internal communications strategy, leading trainings on both industry best practices and proprietary communication protocols when appropriate. The manager will collaborate with leadership to create new internal communication policies. This individual will be responsible for the creation, execution, regulation and measurement of messaging to all W&J audiences, including overseeing content on the College's intranet, and other communication platforms.

The manager will ideate and coordinate communications materials including but not limited to student-focused news articles, videos, photos, and social media posts. In addition to content creation and training duties, the Communications Manager will help to regulate proper use of the style guide across campus.

Supervising the Social Media & Marketing Coordinator as well as student workers within the Office of Communication and Marketing, this individual will also serve as the staff liaison for the Student Government Association's communication committee. This Manager may also serve on other college committees and work on additional projects which support communication efforts, as needed.

Duties and Responsibilities

• Write, edit, and proofread publications according to the AP Stylebook and the W&J style and usage guide.
• Write, edit, proofread, prepare and distribute college-wide press releases and media alerts to local media outlets.
• Provide writing, editing, and proofreading support to departments as needed.
• Manage media services which includes the development and preservation of professional relationships with members of the media, the prompt response to media inquiries, tracking media coverage, and assisting with escorting reporters on campus.
• Respond to crisis communication needs in collaboration with administration.
• Create, monitor and maintain of communication policies.
• Train of other W&J community members on internal communication practices.
• Track the analytics of W&J e-newsletters and internal emails.
• Provide oversight of the College's PrezPoint social media platforms.
• Coordinate strategic communication initiatives for the Division of Student Life:
  Student Handbook, Insider's Guide, Cleary Security report and more.
• Develop content management for internal messaging.
• Convene and lead the SGA Communications Committee to incorporate student voice and insight into projects. Lead/mentor student communication committees and co-lead college-wide committees as needed.
• Serve as the content developer and editor of the 1781, alumni magazine.
• Create and send campus announcements and assist in drafting emergency communications.
• Promote and provide media coverage of campus events. Contribute to the W&J Magazine and other content marketing needs.
• Assist in communication of strategies or messages from senior leadership.

Qualifications

• Bachelor's degree in Communications, Marketing, or related field.
• 3-5 years of experience in Public Relations
• Three years of working in higher education and/or…