B2B Marketing Manager

3 days ago Be among the first 25 applicants

This range is provided by Cloudforce. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$90,000.00/yr - $/yr

Job Title: B2B Marketing Manager

Location: National Harbor, MD (Hybrid)

Type: Full Time

Compensation: $90,000 to $100,000 DOE, Annually

Please note - applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Cloudforce is looking for a results-driven, detail-loving B2B Marketing Manager who’s excited to roll up their sleeves and make things happen. This hands-on role blends strategy and execution as you build, launch, and optimize marketing programs that drive pipeline, boost brand awareness, and engage audiences across the education and healthcare/life sciences industries.

You’ll turn ideas into campaigns and data into insights, using tools like Hub Spot to power marketing automation and CRM, and ideally Gong to uncover market signals and inform smarter content. If you enjoy testing, iterating, and seeing the direct impact of your work, this role is for you.

• Hands-On Campaign Execution:
  Plan, build, and execute multi-channel B2B marketing campaigns (email, digital, events, webinars, content marketing) targeting decision-makers in education and healthcare/life sciences. Ensure consistent brand messaging and positioning across all channels and marketing materials.
• Marketing Automation & CRM:
  Manage and optimize marketing automation workflows, lead scoring, and segmentation in Hub Spot. Ensure accurate tracking of leads and campaign ROI.
• Sales & Marketing Alignment:
  Work closely with sales and revenue operations to ensure marketing efforts support pipeline goals and sales enablement needs.
• Analytics & Reporting:
  Build and maintain dashboards and reports to analyze campaign effectiveness, pipeline contribution, and marketing ROI; provide actionable insights to leadership.
• Market & Customer Insights:
  Leverage tools like Gong, customer interviews, and market research to inform messaging, content, and campaign strategies.
• Continuous Improvement:
  Test, measure, and optimize marketing tactics to improve engagement, conversion, and pipeline velocity.

• 3–5 years of hands-on B2B marketing experience, preferably in SaaS or enterprise software.
• Proven, hands-on experience with Hub Spot (marketing automation/CRM); experience with Gong is a plus.
• Demonstrated ability to execute multi-channel marketing campaigns from strategy through analysis.
• Strong writing, editing, and content development skills.
• Experience supporting sales teams and aligning marketing with revenue goals.
• Analytical mindset with experience building and interpreting marketing reports and dashboards.
• Experience in the education or healthcare/life sciences sectors is highly desirable.

• Learn and explore modern technologies.
• Perform as a self-starter and manage your own time.
• Join monthly company outings and quarterly local service projects.
• Eat lunch as a team every Friday and have your hand at conquering our reigning ping-pong champions.

Cloudforce is a spirited team defined by the shared values of excellence, growth, teamwork, passion, giving back, and glee. As technophiles, we thrive on the latest developments in our chosen field of expertise: cloud computing. As humans, we are driven by the opportunities to make life better through the thoughtful application of technology. At Cloudforce, these two pursuits combine to form an effective, human-centered approach for making cloud solutions accessible for businesses, app developers, and entrepreneurs, alike.

We offer our employees unique opportunities to learn, grow, and be part of a team that believes in more than just typical nine-to-five activities. We’ve built a culture around openness, inclusiveness, giving back to the community, team-building, and growth. Whether it be through monthly team outings, annual trips, or our frequent charitable activities, we’re serious about making each team member feel like they’re part of our team.

• Outstanding…