Practice Group Marketing Specialist

Source Pro Search is seeking a motivated Practice Group Marketing Specialist with 3+ years of law firm experience and a strong understanding of the professional services industry. The ideal candidate will have in-depth knowledge of litigation practices.

The Practice Group Marketing Specialist reports to and works closely with the Senior Practice Group Marketing Manager. The primary goal is to drive revenue for the firm through brand building and cultivating client development as a thought leader in the design, implementation, and execution of campaigns, initiatives, and programs focused on client retention, growth, and new business opportunities. In this role, the Practice Group Marketing Specialist will be trusted working with the Senior Practice Group Marketing Manager to execute tasks and functions in support of assigned practice group(s) strategic business plans and marketing goals in a manner consistent with the firm’s overall strategy.

Work is defined by the goals, objectives and policies of the department and the practices. Work is typically reviewed only at certain milestones, or ntifies and resolves complex problems that may cross departments. Specific duties include, but are not limited to, the following:

• In conjunction with the senior manager, practice group leaders and firm leadership, develop and support marketing and business development plans for practice group
• Support short-term and long-term strategic sales plans and tactics that result in measurable growth of business for the Firm, with emphasis on retention of and cross-selling (within new practice groups and offices) to existing clients. As well as the cultivation of new clients for the firm
• Identify practice group targets/prospects and support programs, events, sponsor ships, etc., to drive revenue
• Guide practice-specific strategies/tactics and serve as liaison between practice group and other marketing functions
• Communicate sales strategies and tactics to attorneys to ensure implementation within all geographic regions
• Coordinate and leverage activities with the business development efforts of attorneys and marketing managers across the firm

• Execute all assigned aspects of (Business/Litigation) department marketing activities for assigned practice group(s)
• Establish a baseline understanding and pursuit of mastery of assigned practice group(s) services, offerings, and lawyers
• Collaborate and lead the development of marketing materials including qualifications, pitch deck, matter and experience lists, website content, and related materials
• Contribute to the execution of winning responses to formal RFP/RFIs in conjunction with firm’s Pitch & Proposal team
• Execute assigned tasks and progress into management of firm sponsored and industry participation events, sponsor ships, client dinners, and related activities
• Participate, in conjunction with relevant stakeholders, the strategy development and team members driving the execution of directory and awards submissions
• Manage the relevant tasks to completion of thought leadership in conjunction with marketing plan, including speaking engagements, webinars, blogs, whitepapers, and more
• Collaborate with practice group marketing leadership and Communications in developing brand and marketing campaigns on identified topics, services, and offerings and response to requests for PR/Media requests
• Develop expertise in the use of the firm technologies, i.e., CRM, experience management databases, and firm proprietary databases, to support and advance client and business development opportunities
• Other duties as assigned or required

• 3+ years’ experience in a marketing/business development-related field
• Bachelor’s degree preferred with emphasis in English, Journalism, Communications, Marketing, Business, or related-field a plus
• Experience in a law firm or professional services environment, with a working knowledge of professional services industries
• Depth of understanding of the litigation practice
• Experience with litigation research tools and databases like PACER, Monitor Suite, Lex Machina, and Docket Navigator
• After orientation,…