Paid Media Strategist

Description

We’re a creative and advertising agency at the intersection of real estate and storytelling. Through branding, digital strategy, and rich content development, we shape how properties and places come to life. From luxury residences to mixed-use neighborhoods, our work isn’t just about filling units—it’s about crafting cultural and visual value that resonates long-term.

Who You Are

• A collaborative, team-oriented manager with strong delegation and organization skills; able to manage up & down
• A problem solver with foresight and the ability to develop creative solutions
• Detail oriented with commitment to follow through
• Nimble and flexible to succeed in a fast-paced environment
• A strong team player, willing to roll up their sleeves
• Interested in the digital landscape and a desire to innovate and keep up with trends
• Excited to lead and coach team members
• A strong writer, communicator and presenter

What You’ll Do

Performance Media Campaign Management & Execution – 25%

• Initiate the overall campaign and ad planning, structure and in-platform builds of Paid Search, Paid Social and Programmatic campaigns, making sure all tactics and targeting ladder up to the media strategy and client business objectives
  • Understand importance of and have the ability to implement appropriate organization of campaign builds and hierarchy that is critical for optimization and reporting success
• Ensure websites and paid media campaigns are set up with proper tracking using GTM & GA4
  • Website triggers have been reviewed and events have been created for all applicable conversions needed for paid media success measurement (page views, form submission buttons, floorplan downloads, etc..)
  • UTM codes have been built using the standardized nomenclature and applied to all applicable paid media campaigns and ads
• Ensure any website to client management system configurations needed to pass through pertinent lead/action data and ad source information is complete before paid media campaigns launch
• Own and maintain, with the assistance of a specialist, the media plan and weekly budget pacing documents to ensure appropriate monthly budgets are being adhered to for every paid media channel
• Be a resource for junior team members on weekly pacing, bi-weekly performance analysis and monthly spend reconciliations
• Ensure timely communication to the Account Lead and/or Client about any major campaign updates (i.e. launch, major budget shifts, technical issues with ads, delays, etc.)

Reporting & Analysis – 20%

• Build the reporting dashboard shell (using Looker Studio) and ensure junior members understand the steps needed to populate every week (or month if account doesn’t require as frequent data refreshes)
• Responsible for accurate delivery of all dashboards and meaningful insights to the client on a weekly/bi-weekly/monthly basis per contract
• Be the primary resource for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across all digital channels
• Encourage junior team members to draw thoughtful, data-based conclusions that illustrates the ‘why’ behind performance, and maps back to digital strategy

Digital Media Strategy – 20%

• Develop and articulate media strategy as it pertains to digital planning and buying, as well as ensuring the strategy addresses all client business objectives
• Plan media budgets with appropriate channel allocations based on client objectives and expertise in media channel performance
• Lead team alongside Directors in creation of strategy/tactical recommendation materials for client presentations
• Take lead in creation and presentation of media-specific documents and team templates such as media plans, objectives and strategy decks, recommendation decks and other related functions
• Oversee and ensure the team is set up for success in building tactical plans in platform or with outside vendors

Team Management and Delegation – 15%

• Oversee junior team members’ day to day tasks, ensuring all campaign management documents and processes are reviewed - nothing should go live, be shared with the client or go to the larger team without Paid Media Strategist review
• Oversee and guide direct…