Digital Engagement Associate Communications Team

Job Description

Organizational Profile: Asian Americans Advancing Justice | AAJC ("AAJC") is a national 501(c)(3) nonprofit founded in 1991. Our mission is to advance the civil and human rights of Asian Americans and to build and promote a fair and equitable society for all. For 30 years, we have served as the leading Asian American voice on civil rights issues in our nation’s capital – fighting for the rights of our communities through policy advocacy, litigation, research, public education, and community engagement.

Based in Washington, DC, Advancing Justice | AAJC is a member of the Asian Americans Advancing Justice (Advancing Justice) affiliation. With our affiliates in Atlanta, Chicago, and Southern California, we work together as equal and independent partners, operate under one name, and strive to speak with one unified and powerful voice to promote justice, empower our communities, bring local and national constituents together, and strengthen our multiracial democracy.

Title: Digital Engagement Associate

Reports to: Assistant Director of Strategic Communications (“Assistant Director”)

Term: Immediately

Status: Full-time, Exempt Employee, 40 hours/week

Salary: $70,000-$85,000

Location: Washington, D.C.

This is a unionized organization, and this position is in the collective bargaining unit.

Position Description: The Digital Engagement Associate will help advance the priorities and programs of AAJC through a demonstrated passion and ability to convey stories through social media, graphics, and digital and audio-visual communications. The Associate must think strategically, thrive in a fast-paced environment, and contribute to various advocacy initiatives. The Digital Engagement Associate will help craft compelling narratives, drive engagement across multiple platforms, and support the organization’s strategic communication goals.

DUTIES AND RESPONSIBILITIES

Organizational Leadership and Strategic Planning

• Act as a thought partner to the Assistant Director to support and implement programmatic plans and ideas that align with AAJC’s mission, strategic plan, and policy goals.
• With the VP of Strategic Communications and External Engagement and Assistant Director, coordinate with local partner grantees, affiliate organizations, and coalition partners on program and policy initiatives.
• Work closely with policy leads and staff to set communications strategies, goals, and solutions.
• Follow organizational processes and procedures.
• Lead cross-organizational initiatives in partnership with internal departments.

Direct Communications Responsibilities

• Deliver high-quality products in a fast-paced environment while meeting tight deadlines.
• Create compelling visual digital media, simplifying complex topics into digestible communications products—including fact sheets, newsletters, emails, presentations, and social media content such as motion graphics, infographics, and data visualizations.
• Generate social media and digital platform strategies aligned with AAJC’s strategic goals and draft, post, and monitor content on those platforms.
• Edit, produce, and maintain the AAJC website.
• Oversee blog process, with cross-team collaboration to ensure content accuracy and quality, and write, edit, and develop content.
• Develop key performance metrics to evaluate and enhance outreach efforts.
• Conduct social listening through AAJC’s digital platforms to inform and shape messaging and responses.
• Understand and connect media relations, storytelling, messaging strategy, social engagement, and emerging technologies to create cohesive communications.
• Demonstrate strong video production skills, including independently managing the full process from storyboarding and shooting to editing and publishing.
• Manage an editorial content calendar covering media relations and social media needs.
• Apply effective project management skills for successful cross-collaboration with staff.
• Other duties as assigned.

Fundraising

• Collaborate with the development team to provide content for donor communications (media engagement metrics, event information support, social media, newsletters, special and annual reports, etc.) as requested.
• Attend…