Content Marketing Manager

Washington, District of Columbia, United States

You will be responsible for our content strategy and marketing activities focused on international and DACA students. The ideal candidate will be an experienced direct-to-consumer marketer with a history of using digital channels to drive organic web traffic, user engagement, and conversion throughout the customer experience. You will have a demonstrated knack for writing compelling content and will be adept at explaining complicated financial concepts in an easy-to-understand way.

Your responsibilities will include:

• Crafting and executing an overall content marketing strategy, including writing and editing compelling content for communications and marketing efforts, such as newsletters, website copy, email content, and blog posts focused on international and DACA students and financial services specifically
• Ensuring consistent, accurate, and compelling brand tone across all customer communications and content through management of acontent calendar and review process
• Utilizing digital channels, especially search engine optimization (SEO) andsearch engine ad copy, in tandem with your compelling content to drive engagement with and conversion to Our services.
• Collaborating across teams (digital, partnerships, strategy) to drive acohesive content strategy, including brand tone, across all customer communication.

Qualifications:

• Undergraduate degree or higher
• 5+ years of professional experience in direct-to-consumer content strategy and/or content marketing
• Demonstrated ability to use content to facilitate customer acquisition or conversion through digital channels, especially from search engines (SEO/SEM), social media, or email marketing
• Superior writing and editing skills with a proven track record of published compelling online content
• Experience curating and managing content for website/blogs, social media, and other online platforms, including management of acontent calendar
• Content and email marketing analytics experience

A passion for financial inclusion and access to higher education is a must, aswell as comfort working with a global team across multiple time zones and sites!