Channel Marketing Manager

About Ave Point

AvePoint provides a cloud‑native software platform that organizations rely on to optimize IT operations, manage critical data, and secure the digital workplace. More than 9 million cloud users rely on our solutions. Founded in 2001, AvePoint is a five‑time Global Microsoft Partner of the Year and is headquartered in Jersey City, New Jersey. For more information, visit

We are committed to investing in our people: we believe agility, passion, and teamwork set us up to do our best work and foster a culture where you feel empowered to take initiative, learn from others, and craft your career with intention to unleash the power of you.

The Channel Marketing Manager, NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for planning, creating, orchestrating, and optimizing multi‑touch marketing campaigns targeted at partner recruitment, cross‑sell, and upsell motions. The role requires close collaboration with channel teams across NA & ANZ and alignment with counterparts in EMEA to ensure the execution of globally aligned yet regionally relevant channel initiatives.

• Develop marketing campaigns for partner recruitment, cross‑sell, and upsell across the NA and ANZ region.
• Align campaign strategies with global channel priorities and ensure consistency with EMEA.
• Global Campaign Localization & Enablement:
  Translate top‑level messaging layers and product go‑to‑market (GTM) strategies into partner‑ready campaigns, collaborating with regional marketing and partner sales teams to ensure cultural and market relevance across key territories.
• Partner Segmentation & Targeting:
  Define which campaigns and assets are relevant for different partner types (e.g., VARs, SIs, MSPs, etc.) or specific partner tiers to ensure a high‑value targeted approach.
• Content and Asset Strategy:
  Define the necessary campaign assets (e.g., co‑branded landing pages, email templates, social media kits, solution briefs, demo videos, etc.) partners need to execute successful campaigns.

• Oversee end‑to‑end campaign creation including messaging, asset planning, content development, and channel mix selection (email, web, social, partner portals, events, etc.).
• Work closely with Channel Product Marketing to shape key campaign assets such as datasheets, guides, landing pages, outreach, and curated content for partner audiences, building comprehensive campaign‑in‑a‑box kits.
• Collaborate with Digital Marketing to ensure campaigns are optimized across digital ecosystems, ABX tools, and partner‑facing platforms, including assets in the PRM system.
• Training & Activation:
  Partner with Learning & Development to integrate enablement modules and training tracks into campaign initiatives.
• Lead Flow Management:
  Work with Sales Operations to ensure leads generated via partner campaigns are properly attributed, scored, and seamlessly passed into the CRM.

• Maintain strong relationships with Channel Sales leaders and Partner Managers to align on business goals and provide campaign updates, insights, and performance feedback.
• Facilitate seamless handoffs to sales and partner‑facing teams to maximize regional follow‑up and conversion effectiveness.
• Work closely with EMEA counterparts to maintain global alignment and streamlined processes.

• Track campaign performance using established KPIs (pipeline contribution, partner engagement, asset utilization, conversion metrics, etc.).
• Partner Activation Rate: percentage of target partners actively running a campaign.
• Campaign Adoption Rate: number of partners utilizing the provided campaign assets.
• Pipeline Contribution: leads generated, converted to opportunities, and associated ARR.
• Analyze results and continuously optimize campaigns for improved ROI and partner impact.
• Provide regular reporting to regional leadership teams and global stakeholders.
• Maintain campaign calendars, dashboards, and documentation to ensure transparency and coordination across teams.