Social Media Specialist

Social Media Specialist –
American Public Health Association

The Social Media Specialist is responsible for developing and executing an innovative social media strategy that elevates APHA’s brand, mission and strategic initiatives. The role focuses on producing high‑quality, engaging content that resonates with APHA’s diverse audiences and brings the organization’s voice to life across digital platforms.

• Develop and execute a creative, platform‑specific content strategy that reflects APHA’s brand and mission.
• Produce engaging multimedia content—including graphics, short‑form videos, stories, reels, animations and written posts—for all APHA social media channels.
• Plan, schedule and publish content across Linked In, X, Instagram, Facebook, Threads, Bluesky and emerging platforms.
• Manage day‑to‑day channel activity, ensuring timely posting and active audience engagement.
• Identify opportunities to expand APHA’s reach and grow engaged audiences across all social platforms.
• Position APHA as a thought leader by strategically entering relevant online conversations and trending topics.
• Support and manage paid social media campaigns, including content development, targeting and performance monitoring.
• Use social listening tools to monitor conversations, trends and sentiment; analyze content performance and audience insights to inform future creative direction.
• Work closely with AED, Public Affairs & Advocacy, Campaign for the Public’s Health, communications, marketing, policy and program teams to source stories, gather content and ensure message alignment.
• Coordinate with design or video partners when needed and manage content workflows from concept through posting.

• Bachelor’s degree in communications, marketing, public relations, digital media or a related field, or equivalent experience.
• 2–4 years of professional experience in social media management, digital marketing or content creation.
• Experience managing professional social media accounts across Linked In, X, Instagram, Facebook, Threads, Bluesky and emerging channels.
• Proficiency in creating multimedia content (graphics, short‑form video, stories, reels, animations).
• Experience with social media management and scheduling tools (e.g., Sprout, Hootsuite, Later, Buffer, Vista Social).
• Strong writing and storytelling skills with the ability to adapt tone and style for different audiences and platforms.
• Strategic and analytical ability to use analytics tools to track performance, interpret listening insights and apply them to content planning.
• Organizational and project‑management skills for coordinating multiple projects, deadlines and content workflows.
• Excellent written and verbal communication abilities; strong attention to detail and brand consistency.
• Experience collaborating with cross‑functional teams such as communications, marketing, policy or program areas.
• Experience in public health, nonprofit, association or mission‑driven organizations is a plus.

• Occasional lifting and moving of up to 25 lbs.
• Ability to travel and work occasional evenings and weekends as needed; travel to the Annual Meeting is required.
• Hybrid work environment; position based in downtown DC near several metro stations.

• Cover letter
• Resume
• A writing sample
• Salary requirement
• At least 2 supervisory references and 1 professional reference (name, title, company name and phone number and email)

Applicants should submit the above information to

New hires and employees must adhere to APHA COVID‑19 Vaccination Mandate Policy.

Open until filled.

Mid to high 60s (salary commensurate with experience & job role). APHA offers a competitive salary and excellent benefits.

APHA is strongly and actively committed to diversity in its workplace.