Manager of Marketing, Social Media & Events

Position Summary

The Manager of Marketing, Social Media & Events is responsible for driving brand visibility, revenue support, and guest engagement through integrated marketing initiatives, digital content, social media strategy, and on-property events. This role plays a critical part in positioning the hotel within the local market, strengthening community partnerships, supporting transient and group demand, and delivering memorable brand experiences that align with hotel standards.

The ideal candidate is creative, organized, guest-focused, and results-driven, with a strong understanding of hospitality marketing, storytelling, and experiential programming.

• Develop and execute property-level marketing initiatives that align with brand standards, ownership goals, and market conditions
• Support hotel revenue strategies through targeted promotions, packages, and seasonal campaigns
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Ensure consistent brand voice, messaging, and visual identity across all platforms and guest touchpoints
• Collaborate with Sales, Revenue Management, Food & Beverage, and Operations to support business objectives

• Manage and execute the hotel's social media strategy across platforms (Instagram, Facebook, Linked In, Tik Tok, etc.)
• Create, curate, and schedule engaging content including photos, videos, stories, reels, and promotional copy
• Monitor social engagement, respond to guest interactions, and manage online reputation in partnership with leadership
• Track performance metrics and provide regular reporting on reach, engagement, and campaign effectiveness
• Stay current on digital trends and recommend innovative ways to enhance visibility and engagement

• Plan, promote, and execute on-property events including community activations, brand partnerships, seasonal programming, and F&B-driven experiences
• Serve as the primary marketing liaison for hotel events, ensuring proper promotion, branding, and guest experience execution
• Coordinate with internal departments and external partners to ensure seamless event delivery
• Support group and catering teams with marketing assets and promotional support for key events

• Build and maintain relationships with local businesses, tourism partners, influencers, and community organizations
• Identify partnership opportunities that enhance brand visibility and drive incremental revenue
• Represent the hotel at select community and networking events as needed

• Manage marketing calendars, content schedules, and promotional timelines
• Assist with budget tracking related to marketing initiatives and events
• Maintain organized records of campaigns, assets, and vendor relationships
• Prepare periodic performance summaries and recaps for leadership

• Bachelor's degree in Marketing, Communications, Hospitality, or related field preferred
• Minimum 2'4 years of experience in hotel marketing, social media management, or events (hospitality experience strongly preferred)
• Strong written and verbal communication skills
• Proven ability to manage multiple projects simultaneously in a fast-paced environment
• Experience with social media platforms, content creation tools, and basic analytics
• Evening and weekend availability required for events and activations

• Creative and strategic thinker
• Highly organized with strong attention to detail
• Guest-centric mindset
• Collaborative and relationship-driven tiver>
• Professional, polished, and brand-conscious
• Comfortable working cross-functionally with hotel leadership and frontline teams

• Ability to move throughout the hotel, attend events, and work on-site
• Extended hours may be required during events, promotions, or peak periods

The following outlines the work environment employees will encounter while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.

Job Type: Full-Time

Work Location:

On-Site, In-Person Position

Salary Range: $68,000 - $74,000 annually

umet< li>401(k)
• 401(k) matching
• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Paid Time Off