Beverage Program Marketing + Activations Manager

Beverage Program Marketing + Activations Manager

At IMI Agency we are seeking a promotion‑focused, highly organized, and polished Beverage Program Marketing + Activations Manager to support our global hotel client. The role collaborates closely with the Director of Accounts and the client’s brand marketing and operations teams to enhance the visibility, promotion and overall guest engagement of beverage programs across the hotel portfolio. You will implement beverage marketing initiatives, activations and promotions, manage beverage data, lead program ideation, develop and deliver internal and external presentations, coordinate and manage program components, support training and launches, and track performance through key metrics and post‑program analysis.

$75,000 – $85,000 per year

Washington, D.C. / VA / MD Areas

Full‑time
• Hybrid (2+ days in office with travel)

• Compile and present relevant beverage trends and consumer data.
• Coordinate feature and promotion projects from ideation through implementation, acting as the client’s agent with multiple stakeholders.
• Track property innovation suggestions to assist with ROI.
• Create targeted, seasonal beverage promotions, taking them from concept to activation, developing and executing all promotion pieces, and tracking performance and effectiveness.
• Ideate and support restaurant and bar activations for Grand Openings, conferences and industry events.
• Manage administrative marketing projects for the IMI Director of Accounts as directed.
• Lead and manage digital resources, including website content and development.
• Develop and manage multiple project timelines simultaneously.
• Write and assist with internal client communications such as emails and PowerPoint presentations.
• Pull periodic reports, evaluate data, and present findings to IMI and client operations teams. Includes performing audits, creating decks, evaluating pricing, product assortment, etc.
• Perform other beverage‑related duties and tasks as directed.
• Travel as needed (40%+).

• Advanced knowledge and professional experience in developing, deploying, and assessing national marketing programs, preferably food and beverage‑oriented.
• Proven experience in beverage trend spotting and data analysis, staying current with present and future trends.
• A bachelor’s degree in marketing, communication, hospitality, or a related field; or equivalent experience.
• Professional expertise in cocktails, spirits and a variety of beverages (beer, wine, non‑alcoholic).
• Solid understanding of developing programs for working restaurants and bars.
• Experience creating and presenting presentations to groups of all sizes in‑person and virtually.
• Experience deploying large‑scale materials to personnel of all levels.
• Proficiency in Excel, PowerPoint, Teams, Outlook, Word and other Microsoft tools.
• Experience running promotions and activations at the unit level.
• Strong presentation, interpersonal, organizational, and writing skills.
• Ability to effectively manage multiple projects and balance priorities.
• Ability to manage communication and timely correspondence with multiple stakeholders and parties simultaneously.
• Works well under pressure and with tight deadlines.
• Flexible and able to work with different management styles.
• Takes initiative and is part of the solution to issues and problems.
• High‑energy people skills and a professional demeanor.
• Hospitable, with a client‑first mentality.
• Follow‑up and follow‑through must be your mantra.
• Ability to travel as needed (40%+).

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IMI Agency is an equal opportunity employer. We celebrate diversity and are committed to an inclusive environment for all employees.