Mgr Digital and Brand Operations; Campaign Producer Washington

Overview

Your success is a train ride away! Amtrak connects businesses and communities across the country. We employ more than 20,000 diverse, energetic professionals in a variety of career fields throughout the United States. The safety of our passengers, our employees, the public and our operating environment is our priority, and the success of our railroad is due to our employees.

Are you ready to join our team? Our values of ‘Do the Right Thing, Excel Together and Put Customers First’ are at the heart of what matters most to us, and our Core Capabilities, ‘Building Trust, Accountability, Effective Communication, Customer Focus, and Proactive Safety & Security’ are what every employee needs to know and do to be most impactful  living the Amtrak values, focusing on our capabilities, and actively embracing and fostering diverse ideas, backgrounds, and perspectives, together we will honor our past and make Amtrak a company of the future.

The Manager, Digital and Brand Production & Operations is a strategic and hands-on role responsible for the end-to-end execution of integrated loyalty, partnership and marketing campaigns (primarily on the email channel, among other emerging channels) that drive brand awareness, revenue, and ridership for Amtrak. This role sits at the intersection of brand strategy, digital marketing, and project management, ensuring that all campaign elements are produced efficiently, launched on time with quality, and measured and optimized for maximum impact.

The ideal candidate is highly organized, customer experience focused, creative and data-driven with a track record of managing complex, multi-channel campaigns from concept to completion.

Campaign Planning and Strategy:

• Collaborate with marketing leadership, brand strategists, and business units to translate business objectives into a comprehensive campaign strategy and tactical plan.
• Support the strategic direction of Amtrak’s email program, including ad-hoc, recurring and automated or “trigger” campaigns. Gain alignment from key stakeholders across the organization.
• Ensure consistency of messaging and strategy across other channels of communication and that each campaign meets brand guidelines.
• Develop detailed campaign tasks and timelines, ensuring alignment with overall marketing goals and brand guidelines.
• Manage aspects of the email program, including customer segmentation and audience management, creative review (copy, images), QA testing, approvals management and scheduling.
• Optimize and evolve the email channel to stay on pace with industry trends, new technology, standards and regulations. Audit current campaigns for opportunities to improve and automate.
• Work with internal teams and external agencies to define target audiences, messaging, and key performance indicators (KPIs) for each campaign.
• Track email campaign results, analyze data and provide reports to stakeholders with recommendations for improvements.

Production and Execution Management:

• Oversee the production of all digital and brand campaign assets, including digital display advertising, email campaigns, website landing pages, and print collateral.
• Serve as the primary project manager, coordinating with creative teams, media agencies, analytics specialists, and other cross-functional partners to ensure flawless execution.
• Manage the campaign calendar, ensuring all deadlines are met and that production and launch processes are streamlined and efficient.

Campaign Operations and Optimization:

• Utilize data from sources such as Adobe Analytics, Salesforce Marketing Cloud, and CRM systems to monitor real-time email campaign performance and identify optimization opportunities.
• Develop and implement A/B and multivariate testing strategies to improve email campaign effectiveness and gain actionable insights.
• Prepare comprehensive email campaign performance reports with insights and recommendations for future campaigns and present findings to stakeholders.

Cross-Functional Collaboration and Communication:

• Act as the central point of contact for all campaign-related inquiries and updates.
• Build and maintain strong relationships with internal and…