Senior Manager, Marketing

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Join to apply for the Senior Manager, Marketing role at American Bankers Association

Want to work for a great Organization?

The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that:

• has Extraordinary People - ABA experts are the "go to" sources for bankers, policy makers and the media for credible information and insights for the banking industry.
• has Unmatched Scope and Scale - ABA's unparalleled information and services keep members current, knowledgeable and prepared.
• is Impact-Driven - ABA has a proven record of bringing about positive change for our members and the industry. We take action and achieve results. Plus competitive pay, an outstanding benefits package, a convenient DC location, a professional collegial work environment and an opportunity to work on issues of national significance equals a winning combination!

Want to work for a great Organization?

The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that:

• has Extraordinary People - ABA experts are the "go to" sources for bankers, policy makers and the media for credible information and insights for the banking industry.
• has Unmatched Scope and Scale - ABA's unparalleled information and services keep members current, knowledgeable and prepared.
• is Impact-Driven - ABA has a proven record of bringing about positive change for our members and the industry. We take action and achieve results. Plus competitive pay, an outstanding benefits package, a convenient DC location, a professional collegial work environment and an opportunity to work on issues of national significance equals a winning combination!

to review ABA's holistic approach to Benefits and Total Rewards.

Employer of Choice: ABA is recognized with a 2023 Great Company Culture Award and 2024 Great Place to Work designation!



Job Description

The Senior Marketing Manager will be responsible for developing and implementing marketing strategies and campaigns for ABA products, resources, and initiatives.

The Senior Marketing Manager will develop messaging, targeted email campaigns, and marketing content and collateral for print, online advertising, web, social media, direct mail, and other channels. This role focuses on marketing for ABA’s online training, certifications, and webinars in risk, compliance, retail and lending verticals, including messaging, data strategy, email campaigns, social, print, and digital advertising.

The Senior Manager will oversee an annual marketing budget and work closely with colleagues in the Office of Member Engagement to develop strategies to meet an annual revenue budget.

The Senior Manager will work regularly in ABA’s email platforms, Stensul and Salesforce Marketing Cloud, and serve as a ‘power user’ to assist the Senior Director and team members on email campaign execution. The position analyzes and reports campaign results and applies learnings to direct future campaigns and strategy.

The Senior Manager also leads marketing for ABA Communities, online forums for members to collaborate with bankers across the country. Other responsibilities include marketing support for ABA departments as needed, such as Public Relations, State Association Division, Communications, and Human Resources. Regular contact with ABA staff and external vendors is required, and the ability to manage multiple projects independently is essential.

Functions And Requirements Of The Senior Marketing Manager Role

• Project Management - Manage multiple projects independently with minimal supervision, providing strategic direction to in-house designers and copywriters.
• Liaison Work - Collaborate extensively with internal clients and external vendors to ensure plans and projects meet program goals.
• Campaign Analysis - Monitor, review, and report on all marketing campaigns, analyzing performance against goals and providing recommendations to improve effectiveness.

Key Responsibilities

Develop and execute marketing strategy for designated business lines within OME…