Associate Director, Growth Marketing & Operations

National Journal is hiring an Associate Director, Growth Marketing & Operations to manage and execute high-impact marketing campaigns and optimize our marketing technology stack, driving online conversions and enabling a seamless, scalable experience across the full buying journey for National Journal Membership offerings.

National Journal is a premier research and insights company committed to helping organizations effectively navigate Washington. Best known as one of Washington’s most trusted media brands for nearly 50 years, our expertise is unmatched, with teams of specialists dedicated to government affairs, communications, and political research, as well as exceptional journalism. Our mission is to equip the thousands of government and business leaders in the nation’s capital with the intelligence, insights, and connections they need to save time, increase efficiency, and deliver success.

You will be part of a high-energy team of digital marketers, events professionals, and graphic designers who focus on promoting NJ’s products and services while serving and delivering value to government affairs organizations. We concept, develop, and execute marketing campaigns that engage, educate, and generate interest in National Journal’s products, working closely with our revenue partners to bring on new members and retain existing clients.

You are an energetic marketing professional with a passion for government affairs and a keen interest in developing innovative marketing campaigns that bring our products to market promptly. You have experience working in full-funnel marketing and building strategies that drive online conversions. You enjoy working in an entrepreneurial environment and are always willing to roll up your sleeves to contribute to organizational needs.

You are a skilled marketing writer with a keen eye for detail and a passion for effective targeting. You enjoy identifying insights from data and applying lessons learned to increase campaign engagement.

• Driving online sales through targeted digital marketing campaigns and conversion-rate optimization.
• Managing full-funnel marketing execution for new product launches, including campaign planning, ideation/conception, asset development, execution, and engagement reporting.
• Develop and execute campaigns that drive high-impact lead generation through to bottom-of-the-funnel engagement and online conversion.
• Draft and finalize copy; upload, code, and program in Marketo (or alternative tool);
  Create graphics and optimize for web.
• Partner with the brand manager on social media.
• Build and deploy an internal communications plan.
• Partner with the Creative Lead and Brand Manager on collateral and sales enablement resources.
• Collaborate with stakeholders to identify market-resonant themes, new opportunities, and areas for growth.
• Build and manage distribution lists for targeted email campaigns to clients and prospects, taking into account subscription management preferences, segmentation, and trigger campaign management.
• Write and edit compelling copy for email and web promotions, as well as sales enablement collateral and tools.
• Employ email best practices for send times, subject lines, formatting, and deliverability.

• Own and manage our marketing automation systems (Marketo and Hub Spot) and be familiar with our CRM (Salesforce) to manage execution, troubleshoot issues, and advise on opportunities available through the software.
• Optimize lead conversion paths (landing pages, forms).
• Run A/B tests to improve KPIs, conversion rates, and velocity.
• Set up automation flows (nurtures, scoring, handoff) for new products.
• Create dashboards for campaign performance and attribution.
• Manage Hub Spot (or Marketo) and integrations with CRM.
• Maintain contact database - deliverability, CAN SPAM, EAA, list hygiene, etc.
• Pinch hit operations for webinars, events, outbound air cover, etc.
• Own product delivery, including management and execution of recurring newsletters, template reconstruction, troubleshooting send issues, etc.

• Develo…