Marketing Copywriter

Overview

Smart Logic is a custom web and mobile application consultancy with 20 years of experience building scalable, reliable, and mission-driven software. Our marketing focus is on generating Sales Accepted Leads (SALs) by aligning content with our Ideal Customer Profiles (ICPs). To support three integrated campaigns in Q4 2025, Smart Logic seeks a contract marketing writer for a pilot engagement. The goal is to test working relationship, quality, and campaign impact with the option to transition to a retainer in 2026.

The primary goal is to create persona-driven marketing content that generates SALs by:

• Converting case studies into one-pagers that can be used in outreach
• Developing landing page copy that clearly conveys pain points, outcomes, and CTAs
• Producing email sequences (subject lines + body copy) for Apollo and newsletter tracks
• Writing ad copy (Linked In, search, display)
• Drafting blog posts aligned with approved content angles

• Case Study One-Pagers (2-3 per campaign)
• Landing Page Copy (1 per campaign)
• Email Cadence Content (:15 emails per campaign)
• Ad Copy Variations (3-5 per campaign)
• Blog Posts (1-2 per campaign, 800-1,000 words)

• Messaging Matrices (Public Health, Health Tech, Data & Analytics)
• Brand Messaging Playbook & Editorial Guide
• Case Studies & Templates
• Campaign Briefs with ICP definitions, personas, proof points, and event strategies
• Access to Smart Logic Marketing Lead and other staff for content reviews and revisions

• Tone:
  Confident, pragmatic, and outcomes-focused
• Persona Alignment:
  Tailored to personas defined by Smart Logic
• Format:
  Editable Google Docs, following Smart Logic templates
• Attribution:
  Work-for-hire, all IP owned by Smart Logic

• Experience writing B2B SaaS and nonprofit/mission-driven content
• Familiarity with persona-driven, outcomes-oriented marketing
• Ability to adapt to Smart Logic's tone of voice and brand guidelines
• Portfolio of case studies, campaign copy, and blogs
• SEO optimization skills a plus (not required)

• Pricing & Payment
• Rate: please let us know your hourly rate
• Cap: not to exceed 40 hours per month without prior written approval
• Payment
  
  Terms:
  
  invoiced weekly, every two weeks, or once monthly as you prefer. Invoices due Net 15
• Retainer Consideration:
  If the Q4 pilot is successful, we will discuss shifting to a monthly retainer structure beginning January 2026. Retainer scope will be based on deliverables (e.g., blog posts, emails, ads) rather than hours, to support predictable planning and ongoing partnership.