Engagement Marketing Lead

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Join the future of news

We’re on a mission to deliver riveting storytelling for all of America. At The Washington Post, you’ll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.

About Our Team >

The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award‑winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales. Why This Role Matters

The Washington Post is seeking an Engagement Marketing Lead who will deepen customer engagement, strengthen adoption of our growing portfolio of subscription products, and increase customer lifetime value. This role shapes the end‑to‑end subscriber experience by designing omnichannel personalized programs and campaigns that help customers discover and use the full breadth of Post offerings. Reporting to the Manager of Subscriber Engagement, you will promote content, product capabilities, and subscription benefits that create sustained value for customers across platforms.

You will lead engagement strategy and execution across owned channels while partnering closely with Product, Engineering, Analytics, and Brand to drive meaningful improvements in customer activation and ongoing usage. This role is based in our Washington, D.C., office.

What Motivates You

• You support The Post’s mission to deliver world‑class journalism while expanding global reach and influence
• You drive data‑informed marketing strategies that improve activation, usage, and long‑term retention
• You thrive in collaborative environments that value initiative, clarity, and continuous improvement
• You enjoy leading fast‑paced, cross‑platform programs that enhance the customer experience and fuel business growth

Strategic Engagement and Customer Value

• Develop and execute lifecycle strategies that increase retention by strengthening engagement across app, site, newsletters, and subscription benefits
• Shape approaches that serve multiple customer audiences across Subscriptions and Flexible Access
• Promote adoption of product features, capabilities, and upsell/cross‑sell opportunities that support long‑term subscriber value
• Design and manage integrated engagement campaigns across email, onsite surfaces, in‑app messages, and push notifications
• Build subscriber journeys across onboarding, education, loyalty, and renewal
• Maintain playbooks for onboarding, benefits education, product adoption, and re‑engagement to support scalable execution
• Partner with Brand, Product, Engineering, and News to deliver initiatives aligned with business goals and the customer experience

Performance, Experimentation, and Insights

• Monitor engagement trends, feature adoption, and lifecycle performance using dashboards and core KPIs
• Translate customer behavior into insights that guide strategy and experimentation
• Use A/B and multivariate testing to refine segmentation, messaging, channel sequencing, and timing
• Identify friction points in the subscriber experience and collaborate across teams to improve activation, engagement, and retention
• Partner with Analytics and Data Engineering to refine data inputs, audience definitions, and targeting models

Executional Excellence and Operations

• Develop clear creative and technical briefs that guide asset production
• Lead QA and auditing to uphold accuracy and consistency across all touchpoints
• Document processes and improve operational workflows to support scalable, repeatable delivery
• Use customer signals and feedback—partnering with Customer Care and Support—to inform proactive engagement strategies and feature improvements

The Skills And Experience You Bring

• 6–8 years of experience in digital, growth, or subscription marketing with expertise in customer engagement, activation, or habit formation
• Hands‑on experience with Mar Tech platforms (e.g., Iterable) and familiarity with customer data systems and…