Campaigns Analyst; Digital Advertising

Base pay range

$50,000.00/yr - $70,000.00/yr

Moonshot is currently collecting applications for an analytical, creative, and detail-oriented Social Media Campaigns Analyst to support the design and implementation of individualized programs aiming to reach individuals at‑risk of online harms - such as violent extremism, targeted violence, gender‑based violence and information manipulation.

The Campaigns Analyst, under the oversight of a Campaigns Manager, will analyze social media trends and data, support the design, implementation and maintenance of advertising campaigns designed to reach target audiences and develop cross‑platform pathways to connect those individuals with skilled mental and behavioral health providers. The ideal candidate will have a strong understanding of social media platforms and marketing.

• Monitoring and analyzing social media trends, including engagement metrics and audience demographics
• Monitoring and generating regular reports on campaign performance, highlighting key insights and opportunities for improvement
• Coordinating with teams to develop ad creatives and messaging that resonates with target audiences
• Conducting keyword research and analysis to inform advertising strategies
• Using analytic tools to track and measure the effectiveness of campaigns and content
• Collaborating with the intelligence insights team to incorporate emerging trends into strategies for outreach and engagement
• Assisting in the creation and optimization of digital advertising campaigns across various platforms including Google ads, You Tube ads, and alternative platforms

• Bachelor's degree in Marketing, Communications, Advertising, or a related field
• Strong analytical skills with the ability to interpret data and draw actionable insights
• Familiarity with a variety of social media platforms and social media analytic tools
• Basic understanding of digital advertising principles and platforms
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a multidisciplinary team environment
• Demonstrable ability to work under pressure, taking action and getting things done, both in managing your own workload and that of others
• Inquisitiveness and adaptability, particularly in relation to new technology and the use of social media for research
• Excellent written, verbal and interpersonal communication skills
• Commitment to Moonshot's mission
• Candidate must undergo any relevant security clearance procedures per the needs of clients
• Candidate must be eligible to work in the U.S.

• Knowledge and understanding of SEO/SEM
• Advanced analysis of a wide range of traditional and non‑traditional digital platforms and / or professional experience in open‑source research, OSINT methods, or threat risk analysis
• Subject matter knowledge in one of the following areas: violent extremism, hate crimes, human trafficking
• Demonstrable experience with digital marketing on nontraditional and emerging media and social media platforms
• Fluency in languages other than English

• 15 days paid vacation leave, plus Federal holidays and 1 day additional paid leave for Native American Heritage Day
• Full private healthcare package, including coverage for partners and children
• Dental & Vision Insurance
• Life & Disability Insurance
• 24/7 access to free counseling via our Employee Assistance Program
• 3% matched 401(k) contributions
• Generous maternity and paternity leave: 26 weeks paid maternity leave, 8 weeks paid paternity leave
• All permanent employees are granted share options upon employment