Brand Marketing Manager Washington

Overview

Your success is a train ride away!

As we move America’s workforce toward the future, Amtrak connects businesses and communities across the country. We employ more than 20,000 diverse, energetic professionals in a variety of career fields throughout the United States. The safety of our passengers, our employees, the public and our operating environment is our priority, and the success of our railroad is due to our employees.

Are you ready to join our team?

Our values of ‘Do the Right Thing, Excel Together and Put Customers First’ are at the heart of what matters most to us, and our Core Capabilities, ‘Building Trust, Accountability, Effective Communication, Customer Focus, and Proactive Safety & Security’ are what every employee needs to know and do to be most impactful  living the Amtrak values, focusing on our capabilities, and actively embracing and fostering diverse ideas, backgrounds, and perspectives, together we will honor our past and make Amtrak a company of the future.

The Brand Markeing Manager strengthens Amtrak's brand by translating brand strategy into clear, actionable marketing frameworks that guide consistent expression across customer touchpoints. This role supports enterprise-wide alignment by partnering with cross-functional teams to shape messaging, content direction, and brand application across programs and initiatives. It oversees brand tools, identity systems, and merchandising/licensing programs to ensure brand clarity, coherence, and equity.

The position plays a key role in advancing Amtrak's brand transformation and enhancing customer experience through unified storytelling and strategic brand governance.

• Translate brand strategy into actionable plans
  , including briefs, messaging direction, content guidance, and frameworks that drive consistent brand expression across channels.
• Advance cross-functional alignment by collaborating with internal partners to ensure brand positioning, customer experience priorities, and identity standards are reflected across campaigns, digital experiences, and service communications.
• Manage brand governance
  , including the development and maintenance of brand guidelines, verbal and visual identity systems, messaging pillars, and content standards.
• Oversee brand tools and programs
  , including brand asset libraries, training sessions, and brand enablement resources that support consistent application across the organization.
• Support merchandising and licensing programs by evaluating product fit, ensuring brand and legal compliance, coordinating vendor partnerships, and contributing insights that strengthen brand equity and customer engagement.

• Bachelor’s Degree or equivalent combination of education, training, and/or relevant experience.
• 7 years of relevant brand, marketing, creative management, or communications experience.

• 9 years of relevant brand, marketing, creative management, or communications experience.
• Experience working within a matrixed or complex organization.
• Experience with brand governance, identity systems, or licensing/merchandising programs.
• Familiarity with transportation, hospitality, or service‑driven industries.

• Strong written and verbal communication skills, with the ability to guide stakeholders and ensure consistent application of brand standards.
• Ability to frame complex, multi-faceted initiatives clearly to drive cross-functional alignment and shared understanding.
• Solid project management and organizational skills, with the ability to manage multiple work streams, deadlines, and priorities.
• Strong analytical skills to evaluate brand performance, identify trends, and provide meaningful insights.
• Knowledge of brand governance, identity systems, licensing practices, and intellectual property requirements.
• Proactive mindset with strong attention to detail and the ability to recommend and implement improvements.
• Self-starter who works independently while collaborating effectively across teams.

The salary/hourly range is $ – $. Pay is based on several factors including but not limited to education, work experience,…