Senior Director, Member Experience & Product Strategy - Aviation

RTCA, Inc. is a not-for-profit member organization that has been at the forefront of aviation standards development since 1935. We collaborate with industry leaders, government organizations, and global stakeholders to develop consensus-based performance standards and guidance materials that enhance aviation safety, security, and efficiency.

RTCA, Inc. is seeking an aviation professional to fill the role of Senior Director, Member Experience & Product Strategy, a key leader responsible for shaping RTCA’s product strategy, strengthening member engagement, and representing RTCA within the aviation community. This role oversees product delivery, member outreach, marketing/communications, and helps drive RTCA’s membership and product growth strategy. The ideal candidate brings deep aviation experience, an understanding of small nonprofit environments, and commitment to our mission and the global aviation industry.

• Serve as a strategic advisor to executive leadership on product direction, member needs, and aviation industry trends
• Analyze industry feedback and organizational data to inform strategic recommendations.
• Represent RTCA at aviation industry events, forums, conferences, and stakeholder meetings; oversee RTCA’s presence at industry engagement opportunities
• Build and maintain strong relationships with aviation partners, regulators, and other stakeholders to support the mission and increase member value
• Monitor emerging aviation issues to ensure RTCA’s products and member offerings remain relevant and impactful to its members and the industry at large
• Collaborate with the Standards and Technologies team for the transition of technical products from development to publication and potential training opportunities

• Lead and manage a small team of professionals executing product delivery, member outreach and marketing/communication functions
• Oversee brand consistency, messaging, and external communications to members, stakeholders, and the broader aviation community
• Ensure cohesive and professional communication across all channels, including email, website, digital content, and social platforms
• Identify opportunities to increase visibility of RTCA products, events, and member benefits
• Support contract negotiations and service delivery that involve marketing-related vendors or platforms

• Develop and execute initiatives to grow membership and strengthen member value, including training, publications and events
• Oversee the member support experience, ensuring timely and high‑quality responses to inquiries
• Implement feedback programs to assess member satisfaction and value, identifying areas for improvement
• Lead outreach efforts to build relationships with new and prospective members
• Manage the Association Management System (AMS) to ensure accurate member data, reporting, and analytics
• Deliver a best‑in‑class member experience across onboarding, engagement, and renewal touchpoints

• Lead and manage a small team of professionals executing product delivery, member outreach and marketing/communication functions
• Lead the development, delivery, and continuous improvement of RTCA’s products, including training, publications, and events
• Establish and track KPIs to measure member satisfaction and evaluate operational efficiencies
• Manage the Learning Management System (LMS) and ensure high‑quality, accurate, and updated content delivery
• Perform data analytics to assess product performance, event outcomes (hosted events), and revenue potential to make informed business decisions
• Identify opportunities to enhance existing products and develop new offerings aligned with member needs and industry trends
• Oversee cross‑functional workflows to ensure smooth product development and implementation

• 4‑year degree in Business Management, Marketing Communications, or related field
• 10+ years working in the aviation industry
• 10+ years’ leading effective, productive teams in a customer focused environment
• Demonstrated experience developing and implementing a Strategic Plan
• Experience in a membership environment…