Director of Sales and Marketing

Overview

The Darcy is an eclectic, 226-room boutique hotel in Washington DC, providing chic accommodations, distinctive dining, and over 7,000 square feet of meeting and event space. Classically American but with a European sensibility, The Darcy offers an authentic, original, and local experience that allows our guests to immerse themselves in the community.

The Darcy is located on Scott Circle in downtown Washington, DC, just half a mile from both the lively Dupont Circle and historic Logan Circle. Shops, restaurants, bars, clubs, theaters, galleries, museums and other Washington DC attractions abound on nearby 14th and U streets.

The Darcy is a polished team empowered to create remarkable local experiences with a dash of fun! We always take ownership, act with integrity and foster infectious pride to bring out the best in all of us!

Overview: To provide central directional leadership in the development of a comprehensive integrated sales and marketing program to fulfill the mission and long-term strategic plan of the property. The Director of Sales and Marketing is responsible for the leadership and management of all aspects of revenue generation at the property to include direct sales, catering sales, room sales, food & beverage sales, and for managing all public relations, promotions and advertising efforts to optimize profit potential and further enhance the property’s image.

This effort encompasses the full design and execution oversight of sales initiatives, brand management, market research, market communications, advertising, media relations and public affairs initiatives outlined in the property business plan. In addition, this position is required to provide continued enhancement of the property culture in accordance with property standards. Maintain effective relationships with all employees throughout the property in order to provide a strong, supportive and objective environment.

Coach, mentor, cultivate and motivate a team of professionals to effectively optimize profit for the hotel. Represent the sales & marketing team at the Executive Committee meetings and work with the operations team when needed.

• Upward repositioning of the Hotel as a leader in corporate, government & diplomatic travel, a meeting and leisure venue and the “preferred choice’ among corporations, travel business partners and consumers.
• Build annual group rooms backlog and secure high rated corporate and preferred accounts.
• Provide strong sales and marketing leadership and build trust internally and across organizational boundaries.
• Maximize NWH infrastructure, brand, marketing services, distribution channels and optimize revenue to achieve market penetration goals.
• Duties & Responsibilities (include, but are not limited to):
• Develop long-term business strategy and objectives to support integrated and competitive sales and marketing positioning.
• Direct the translation of the property strategic plans into key alignment of short-and long-term goals.
• Development of key business initiatives, such as entry into new market segments to include the consideration and development of new trade shows and events that create visitor demand.
• Evaluate operational issues to determine productivity and other indicators of effective use of manpower, materials, energy, capital, and assets.
• Ensure communications are coordinated to support sales plan objectives and meet organizational expenditure requirements.
• Develop sales strategies for improvement based on market research and competitor analyses.
• Provide leadership in the development of affiliations and partnerships.
• Maintain a business management system built upon a framework of measurement, information, data and analysis.
• To ensure that deployment of plans will effectively transmit and achieve requirements.
• To enforce all property standards, policies, and procedures with property associates and maintain confidentiality of all guest and property information and data.
• To effectively model and maintain property mission statement and core values.
• Be able to effectively plan and implement processes and procedures necessary to ensure effective employee relations,…