Associate Director, Member Engagement

Posted Thursday, July 24, 2025 at 4:00 AM

The National Association of Manufacturers (NAM) is the largest manufacturing association in the United States, representing manufacturers in every industrial sector and in all 50 states. The mission of the NAM is to be the voice for all manufacturing in the United States.

Job Title
:
Associate Director, Membership Engagement

Division: Membership

Department: National Department

Reports to: Vice President, Membership

FLSA/Level: Exempt/Professional

The Manufacturing Leadership Council (MLC) is the digital transformation division of the National Association of Manufacturers and is the world’s first member-driven, global business leadership network dedicated to senior executives in the manufacturing industry. The MLC’s mission is to help senior executives define and shape a better future for themselves, their organizations, and the industry at large by focusing on the intersection of critical business and technology issues that will drive growth today and in the future.

The Council offers an extensive portfolio of leadership networking, research, thought leadership content, and professional development products, programs, and services.

This position is a key member of the membership account management team and is responsible for engaging key contacts at member organizations through a proven consultative membership journey.

We value in-person collaboration and the sense of community it brings. Therefore, if hired, you will be expected to be in the office at least 4 times per week. Our office is conveniently located in Washington, DC, just steps away from Gallery Place and

Candidates should share the NAM’s core values and identify with the following attributes:

• Mission Driven
  : motivated by the greater purpose of serving our members and achieving the NAM’s objectives.
• Entrepreneurial Spirit
  : believes that goals can be achieved, and obstacles overcome through individual ownership of responsibilities in our portfolio.
• Intellectually Curious
  : seeks new experiences, searches for knowledge, and solicits candid feedback with an openness to learning and evolving.
• Professionally Rigorous
  : pursues opportunities that strengthen current skill set and close skillset gaps that are necessary to advance personal career path.
• Willing Pioneer
  :
  Understands the vision of what we are trying to achieve and can bring clarity to ambiguity, solutions to challenges and willing to iterate until best practices are adopted.

• Serve as a trusted advisor to senior-level executives and supporting teams at member organizations in order to engage their companies in membership;
• Manage the entire membership journey from onboarding through the service period and subsequent renewal;
• Strategically manage territory of assigned member companies through advanced segmentation, qualification and prioritization;
• Perform account analysis to understand the nuances of each account and what will drive value for individual members;
• Create formal engagement plan for strategic accounts, both large dollar and strategic relationships;
• Develop customized service plans when necessary;
• Grow and develop roster of individuals engaging in membership at each account;
• Through outbound campaigns, including emails and calling, recruit members to virtual and live events. Understand when to suppress communication to members for whom an event is not a fit;
• Demonstrate the value-proposition of the membership through deep-dive calls with IRI leaders on membership services and programs;
• Work with Vice President to engage internal stakeholders to support member service and renewal strategy;
• Work with Vice President to upward manage internal stakeholders involved in account renewal strategy;
• Work with Vice President to identify opportunities for NAM Board engagement with members;
• Work with Vice President to draft communications from senior leadership to members;
• Work with Vice President to prepare briefs and backgrounders on member organizations for senior leadership;
• Meet or exceed monthly and quarterly renewal activities and revenue goals;
• Leverage Salesforce to manage…