Senior Manager Brand Strategy Federal

Overview

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Location: Washignton, DC, US,  LANHAM, MD, US,

Work Location Type:
Hybrid

W.W. Grainger, Inc., is a leading broad line distributor with operations primarily in North America, Japan and the United Kingdom. At Grainger, We Keep the World Working® by serving more than 4.5 million customers worldwide with products and solutions delivered through innovative technology and deep customer relationships. Known for its commitment to service and award-winning culture, the Company had 2024 revenue of $17.2 billion across its two business models.

In the High-Touch Solutions segment, Grainger offers approximately 2 million maintenance, repair and operating (MRO) products and services, including technical support and inventory management. In the Endless Assortment segment,  offers customers access to more than 14 million products, and  offers more than 24 million products. For more information, visit

The anticipated base pay compensation range for this position is $ – $. This role is eligible for an incentive target of up to 20% or more, based on the achievement of individual and company performance objectives in accordance with the current terms of the incentive program which are subject to change.

With benefits starting on day one, our programs provide choice and flexibility to meet team members' individual needs, including:

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free sessions each year with a licensed therapist to support your emotional wellbeing.
• 18 paid time off (PTO) days annually for full-time employees (accrual prorated based on employment start date) and 6 company holidays per year.
• 6% company contribution to a 401(k) Retirement Savings Plan each pay period, no employee contribution required.
• Employee discounts, tuition reimbursement, student loan refinancing and free access to financial counseling, education, and tools.
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents.

For additional information and details regarding Grainger’s benefits, please click on the link below:

The pay range provided above is not a guarantee of compensation. The range reflects the potential base pay for this role at the time of this posting based on the job grade for this position. Individual base pay compensation will depend, in part, on factors such as geographic work location and relevant experience and skills.

The anticipated compensation range described above is subject to change and the compensation ultimately paid may be higher or lower than the range described above.

Grainger reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion at any time, consistent with applicable law.

As the Sr. Manager, Brand Strategy, you will report to the Director, Market Strategy and lead the Government Federal Sales Segment go-to-market strategy. This role is responsible for developing and executing segment-specific sales offers that drive growth within Grainger’s Federal Government business by translating federal customer needs, acquisition trends, mission priorities, and broader market signals into differentiated, repeatable commercial offers. These offers will align Grainger’s products, services, solutions, and digital capabilities while equipping sales teams with clear programs and enablement resources that make it easier to prioritize customer needs, engage contacts, and drive incremental revenue.

Lead the end-to-end Federal segment sales offer lifecycle- from discovery through deployment, execution, and continuous optimization. Ensuring every offer is grounded in validated customer challenges, with a clear purpose, and defined success metrics that drive growth. You will set the strategy for scalable, segment-focused offers aligned to annual objectives, translating federal agency mission priorities, procurement behaviors, regulatory requirements, and contract vehicles into compelling bundled solutions…