Marketing Campaign Coordinator

Overview

Company

Description:

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa Tech Target, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue. We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world.

We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa Tech Target

Informa Tech Target (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa Tech Target has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit  and follow us on Linked In.

For more information, visit  and follow us on Linked In.

Industry Dive is a leading business journalism company. Nearly 13 million decision-makers across 20+ competitive industries rely on its exclusive insight and analysis delivered through 26 publications. Industry Dive was founded in 2012 to provide business leaders with the information they need to move industries forward. Our team of reporters, editors, designers, and marketers delivers insights and programs that spark innovation, fuel growth and shape agendas in every industry we cover.

Job Description

This role can be based in either the Washington DC office or Newton, MA office

• Manage execution of lead generation promotions for our B2B content marketing campaigns.
• Work closely with the larger team to ensure smooth and efficient campaign delivery operations.
• Continuously monitor campaigns to measure and optimize performance (A/B testing, copywriting of ads and landing pages, inventory experiments).
• Develop and distribute weekly reports highlighting the impact marketing efforts have on driving quality leads.
• Demonstrate big picture understanding of how lead generation ties into the larger audience and our company goals.
• Execute and optimize audience segmentation for campaigns with our CDP. Proactively research and identify industry trends.
• Measure, analyze and report on programs across a variety of metrics and KPIs to inform future strategic campaign execution.

• 1-2 years of experience developing and executing B2B marketing programs.
• Excellent copywriting and creative skills; show an ability to communicate to niche audiences by learning their lingo.
• Proven success in managing multiple / concurrent multi-channel campaigns.
• Record of owning projects from concept to execution to reporting on results.
• Experience with various marketing platforms + tools.
• Excellent written and verbal communication skills.
• Knack for problem solving and improving efficiencies.

Tech Target, Inc., doing business as Informa Tech Target, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry,…