Jr. Social Media Content Manager

Are you a strategic storyteller who knows how to turn ideas into engaging, human-centered digital content?

Our client is seeking a Social Media Content Manager to lead the development and execution of a comprehensive social media strategy that builds community, elevates thought leadership, and drives meaningful engagement with a global audience of educators.

This role blends big-picture strategy with hands-on execution. You’ll own the content vision, shape the narrative, and bring it to life across platforms

• Develop and execute a data-driven social media strategy aligned with organizational goals and audience segments
• Define KPIs (engagement, reach, growth, conversions, lead generation) and report on performance
• Partner cross-functionally to integrate social into campaigns, webinars, conferences, and initiatives
• Conduct social listening, trend analysis, and competitor benchmarking to inform content direction

• Own and manage all social channels across platforms (Linked In, Instagram, You Tube, X, Facebook, Tik Tok, and emerging spaces)
• Build and manage a unified content calendar aligned to key themes and campaigns
• Develop and publish high-quality multimedia content (graphics, short-form video, podcast clips, live sessions)
• Ensure all content is inclusive, accessible (captions, alt-text, etc.), and platform-optimized
• Manage scheduling tools, tracking links, and publishing workflows

• Build and nurture online communities of educators, partners, and thought leaders
• Engage directly with followers—responding, moderating, and fostering authentic dialogue
• Identify influencers and ambassadors to amplify reach and human-centered storytelling
• Monitor sentiment and manage escalations when needed

• Provide performance dashboards with actionable insights
• A/B test formats, timing, and messaging
• Continuously refine content strategy based on analytics and trends
• Stay current on platform algorithm changes and best practices

• 3–5+ years of social media management experience
• Proven success developing and executing strategy with measurable growth and engagement results
• Strong writing and editing skills with adaptable tone
• Experience with scheduling, listening, and analytics tools (e.g., Sprout Social, Hub Spot, Google Analytics)
• Graphic/video literacy (Canva, Adobe tools, or similar)
• A data-driven mindset paired with strong creative instincts
• Community-building expertise and brand stewardship experience
• Comfort using AI tools to enhance (not replace) authentic voice
• Bachelor’s degree in marketing, communications, digital media, education, or related field (or equivalent experience)

Experience in K–12 education, edtech, or professional learning markets is a plus.

• Hybrid role:
  Candidates in the DC/MD/VA metro area strongly preferred
• Occasional travel for major events or conferences

If you’re passionate about building engaged digital communities and using storytelling to elevate educator voices, we’d love to connect.