Web Content Strategist

Position Summary

Reporting to the Director of Web Content Strategy on the Digital Strategy team, the Web Content Strategist is responsible for managing, maintaining, and improving web content while helping to execute the organization’s digital content strategy alongside experienced content and usability experts.

The ideal candidate will have expertise in content design, strategy, and taxonomy management. Exceptional verbal and written communication skills are essential for this role.

Your primary focus will be content management, not content creation. You’ll serve as the point person for subject matter experts and content creators, efficiently translating communications into a seamless and engaging web experience.

• Content Management:
  Maintain, update, tag, and publish content across NAR’s flagship website and event sites. Create visually appealing layouts for web content that align with brand standards.
• Taxonomy & Structure:
  Organize site architecture, tags, and metadata to improve search and navigation. Contribute to overall site taxonomy management. Suggest, evaluate, and assist in prototyping new content layouts and templates.
• Governance & Quality Control:
  Monitor site content for accuracy, outdated information, and broken links; enforce content life cycles and SEO best practices. Transform subpar or lengthy content into clear, compelling, and digestible web content. Assist with testing and troubleshooting.
• Content Operations:
  Develop and refine efficient content publishing workflows, documentation, and approval processes in collaboration with departmental SMEs and content creators. Partner with other web content strategists to ensure consistency across teams.
• Analytics & Optimization:
  Use data to track content performance and identify opportunities for improvement. Support internal teams by identifying content gaps and providing guidance on content development.
• Accessibility & SEO Compliance:
  Ensure all web content meets WCAG accessibility standards and follows SEO best practices.

• 3+ years of experience managing web content or digital assets within a CMS
• Strong attention to detail and organizational skills
• High level of interpersonal and communication skills to guide discussions and enforce best practices
• Familiarity with web publishing tools and content governance workflows
• Basic understanding of HTML, SEO principles, and web accessibility standards
• Experience collaborating with designers, developers, and stakeholders
• Basic image-editing skills
• Working knowledge of analytics and SEO tools
• Exceptional communication skills—verbal, written, and presentation
• Ability to manage multiple projects and meet deadlines in a fast-paced, dynamic team environment

• Experience with Drupal and Word Press
• Familiarity with enterprise-level website management or large-scale content audits
• Working knowledge of analytics and SEO tools (advanced proficiency a plus)
• Bachelor’s degree or equivalent experience in a related field
• Ability to travel up to twice per year

$90,000- $115,000, depending on office location

NAR provides comprehensive benefits including health/dental vision insurance.

The National Association of REALTORS® (NAR) is a team of professionals dedicated to providing world‑class service to approximately 1.5 million REALTORS® working in the United States and around the world. The real estate industry is fast‑paced and fast‑changing—each year, our members participate in the sale, lease, and management of real estate. As in every industry, our members’ value proposition is constantly being challenged by innovation.

It is our mission to empower REALTORS® as they preserve, protect and advance the right to real property for all. We cannot do that without the ideas, passion, and commitment from our talented employees. As our greatest assets, employees are offered their pick of competitive benefits/perks and flexible work options.