Lead MarTech Architect

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The Lead Omnichannel Experience Architect is accountable for defining, governing, and evolving the enterprise-wide omnichannel architecture that powers personalized, compliant, and scalable member engagement across digital, marketing, analytics, and contact center channels. This role leads a multi-year transformation modernizing legacy Mar Tech, CRM, reporting, and mainframe-driven communications ecosystems, with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) as the strategic foundation.

Operating at the intersection of enterprise omnichannel architecture, customer experience, data, analytics, and AI enablement, this role establishes durable standards and partners with executive stakeholders to ensure omnichannel engagement and reporting capabilities operate as enterprise platforms rather than disconnected tools.

• Own the end-to-end omnichannel experience and insights architecture spanning customer data, identity, consent and preferences, content, orchestration, activation, analytics, reporting, and contact center integration.
• Refine the target-state customer data and insights architecture, with Adobe Experience Platform as the strategic CDP, including canonical data models, identity strategy, Real-Time CDP profile unification, batch and streaming ingestion, data governance, and downstream activation and reporting standards.
• Establish enterprise journey orchestration standards using Adobe Journey Optimizer (AJO) or equivalent orchestration engines (such as Salesforce Marketing Cloud journeys), including event-triggered journeys, eligibility and suppression logic, channel prioritization, frequency management, exception handling, and fallback strategies required for regulated healthcare communications.
• Lead migration of legacy campaign, email, and analytics platforms (including Salesforce Marketing Cloud and batch email systems) into AEP/AJO-based and event-driven architectures, including coexistence models, phased decommissioning, and risk-managed cutover approaches in a HIPAA-regulated environment.
• Architect modernization of legacy mainframe-driven communications (billing, eligibility, EOBs, notifications) by decoupling system-generated outputs into event-driven, experience-orchestrated journeys across digital and assisted channels.
• Define the enterprise analytics and reporting architecture for omnichannel engagement, leveraging Adobe Customer Journey Analytics (CJA) and/or enterprise BI platforms such as Tableau or Power BI to deliver governed, scalable, and audience-ready insights.
• Establish standards for enterprise-level reporting, including metric definitions, attribution models, data latency tiers, semantic layers, and access patterns, ensuring insights are consistent, trusted, and reusable across marketing, digital, service, and executive audiences.
• Establish architectural governance, reference architectures, and enforceable design standards across Mar Tech, AdTech, CDP, analytics, CRM, CMS, CCM, and contact center platforms (such as Twilio and Genesys).
• Partner with Marketing, Digital, Data, Analytics, Security, Legal, Compliance, and Operations leaders to translate business outcomes into scalable, compliant architectural and reporting roadmaps.
• Guide adoption of event-driven and API-first architectures to enable real-time personalization, activation, and insight delivery across web, mobile, SMS, email, print, paid media, voice, analytics, and agent-assisted channels.
• Provide architectural leadership across multiple delivery teams, influencing prioritization, investment decisions, and long-term platform sustainability.

• 12+ years of experience in enterprise, solution, experience, or data architecture roles within large, complex organizations.
• Demonstrated leadership of enterprise-scale Mar Tech, AdTech, and analytics transformations involving Customer Data Platforms (CDPs) such as Adobe Experience Platform (AEP) or comparable, email or messaging systems, and enterprise reporting tools.
• Hands‑on experience designing customer data, identity, analytics, and activation…