Manager, Event Marketing & Digital Strategy

FLSA Status

Exempt

Reporting to the Director, Digital Marketing & Events, the Manager, Event Marketing & Digital Strategy is a catalyst for growth and innovation across The Med Tech Conference and Adva Med’s broader event portfolio. This dynamic role champions creative digital marketing and social media initiatives, leads event and webinar marketing, and drives operational excellence through data, reporting, and project management. The Manager is empowered to explore and adopt emerging tools and technologies, collaborating with cross-functional teams to deliver high-impact, imaginative campaigns, elevate the attendee experience, and advance Adva Med’s modernization and growth objectives.

• Develops, coordinates, and executes digital and social media campaigns for The Med Tech Conference, leveraging automation tools (Hub Spot) for targeted outreach and engagement
• Maintains and optimizes the Med Tech Conference website (Word Press), ensuring content is current, impactful, and aligned with event goals
• Develops email campaigns in Hub Spot, building out design, templates, and compelling copy using style guides and AI tools; provides copyediting, designs support, and serves as a lead contributor to the Med Tech Conference email plan
• Tracks and analyzes campaign performance across all channels, developing post-campaign reports and recommendations
• Composes and refines compelling content for digital and print promotional materials (Power Points, flyers, digital ads, social media graphics, brochures, etc.)
• Builds and maintains relationships with key partners by sharing promotional tools, updates, and resources in a timely manner
• Enhances the customer experience for conference attendees, including support via email, website, chatbot, and FAQ development

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• Supports digital marketing efforts for Adva Med’s broader event portfolio, including webinars and association initiatives
• Works in collaboration with Public Affairs, Membership, and other teams to promote membership, non-dues revenue activities, and new initiatives across Adva Med’s digital channels
• Supports the execution of marketing deliverables for sponsors and partners, ensuring timely fulfillment and alignment with organizational goals
• Coordinates with internal teams to ensure seamless communication and project execution for events and webinars

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• Supports the adoption and ongoing coordination of  project management tool, building boards and optimizing workflows to improve team efficiency and cross-departmental collaboration
• Designs graphic assets for promotion using Canva (social media graphics, one-pagers, digital ads)
• Coordinates invoices, contracts, and related documentation to ensure timely processing and adherence to deadlines
• Provides administrative support for the marketing team, including meeting coordination, and management of the overall marketing calendar
• Oversees data management and event platform activities to ensure a seamless attendee experience
• Tracks and analyzes campaign performance, developing reports and actionable insights
• Proactively seeks opportunities to improve the user experience and streamline digital processes through martech tools and best practices

• Demonstrated experience with marketing automation platforms (Hub Spot experience preferred)
• Proven event marketing experience, including campaign development and execution for conferences or large-scale events
• Hands‑on experience with Word Press or similar web content management systems
• Demonstrated project management experience, including the ability to manage workflows, content calendars, and coordinate cross‑team deliverables
• Experience designing graphics and promotional assets using Canva or similar tools
• Analytical skills with experience tracking and reporting on campaign performance
• Excellent verbal and written communication skills
• Ability to work effectively with…