Marketing Director - Digital Products

Overview

Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to home ownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.

THE IMPACT YOU WILL MAKE

The Marketing Director - Digital Products role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities:

Digital Product Strategy and Management

• Lead the strategy, vision, delivery, and performance of front-end digital products, including , ensuring they meet business goals and evolving market needs.
• Oversee end-to-end product management - from concept through launch and ongoing optimization.
• Build annual strategic plans and roadmaps that advance enterprise and line-of-business objectives.
• Maintain a multi-year strategy for customer-focused digital experiences that increase engagement across the digital ecosystem.
• Develop intuitive, compliant, and personalized experiences for business partners in collaboration with digital experience and analytics teams.
• Own the digital content strategy to ensure consistent messaging across channels and maximize SEO/AEO impact.
• Monitor performance by audience and objective, using insights to drive enhancements.
• Lead the full strategy for all corporate websites.

Cross-Functional Collaboration

• Cultivate strong relationships with key stakeholders to inform strategy, gain alignment, and drive cross-organizational buy-in.
• Partner with Technology and Marketing leadership to ensure talent, capacity, prioritization, and capabilities support strategic goals.
• Collaborate with Marketing and DMT leaders to integrate user feedback, journey mapping, tagging, and taxonomy into the digital strategy.

Audience and Trends Expertise

• Lead the creation and continuous improvement of data-driven customer journeys.
• Champion the voice of the audience and enterprise in prioritization, design decisions, and strategic discussions.
• Use insights, testing, and analytics to uncover friction points and opportunities.
• Communicate the measurable business impact of digital initiatives to stakeholders and partners.
• Regularly conduct and share competitive and market analyses and apply learnings to business decisions and roadmaps.
• Stay current on digital experience, marketing technology, and industry trends, including emerging AI applications.

Team Leadership and Capacity Planning

• Build, lead, and develop a team of digital product owners and analysts while coordinating with cross-functional partners in the Business Lines, Marketing, Technology, Design, Analytics, Compliance, and Legal.
• Coach and mentor team members to drive high performance and best-in-class execution.
• Align teams around clear goals, outcomes, and execution standards.
• Oversee vendor and partner relationships as needed.

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences

• 8 years of experience in digital product management within financial services or similarly complex/regulated industries, including work transforming digital solutions with marketing technology.
• Proven ability to build and lead digital product teams and deliver large-scale, cross-organizational initiatives with multiple complex work streams.
• Prior experience managing a digital marketing ecosystem with a deep understanding of the impact of a strong content strategy.
• Demonstrated experience coaching and managing a team.
• Strong analytical skills with deep understanding of performance metrics and data storytelling (e.g., Google Analytics).
• Ability to understand and represent audience needs, pain points, and motivations.
• Proven influence with senior leaders and success driving cross-functional alignment. Can explain complex concepts in simple ways to varying audiences.
• Hands-on experience with marketing technology stacks, emerging AI capabilities, and connecting those technologies to strategy.
• Solid understanding of SEO and content strategy.
• Comfort working in an ambiguous environment and leading as a change agent.
• Bachelor’s degree or equivalent…