Marketing Operations Strategist

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The Marketing Operations Strategist owns the marketing operations framework, including governance, data standards, reporting, and automation, to ensure consistent campaign execution and reliable performance measurement. In this role, you will drive effective use of marketing automation platforms, build scalable workflows, and establish analytics governance to improve audience experience, lead quality, funnel conversion, and pipeline impact. Partnering closely with Business Development, Enterprise Technology, and Revenue Operations, you own the operational process for clean data, dependable system integrations, and trusted reporting across the full lifecycle.

Success requires strong lifecycle marketing expertise across digital channels and the ability to blend hands‑on platform administration with strategic problem‑solving and cross‑functional influence.

This is an individual contributor role without any direct reports. While this position can be done remotely from anywhere in the U.S., you must primarily accommodate our Washington, D.C. business hours of 8:30 a.m. to 5:00 p.m. ET.

Strategic Ownership & Operating Model

• Own the Marketing Ops roadmap aligned to departmental and organizational priorities.
• Define and maintain governance for campaign setup, tracking, segmentation, and data quality.
• Serve as a liaison between Marketing and Enterprise Technology to translate requirements for automation, segmentation, tracking standards, lead lifecycle, and reporting.

Data, Analytics & Measurement Governance

• Build and maintain reporting that connects marketing activity to outcomes.
• Own campaign taxonomy, tracking standards (UTMs, naming), and KPI consistency across teams.
• Develop dashboards and performance readouts; translate insights into clear optimization actions.
• Partner with BI/Data, Enterprise Technology, and Business Development to improve data integrity, segmentation, enrichment, and reporting usability.

Lead Generation & Revenue Operations Partnership

• Operationalize lead‑generation programs across channels with clear tracking and measurement.
• Co‑own lead lifecycle governance (MQL/SQL criteria, routing, SLAs) with Revenue Ops/Sales Ops.
• Build and optimize lead scoring, routing, enrichment, and exception handling; monitor and resolve lead‑flow issues.
• Strengthen funnel visibility and attribution readiness through campaign hygiene and consistent data definitions.

Marketing Automation & Lifecycle Optimization

• Manage the marketing automation platform (Marketo or similar), including architecture and governance.
• Govern automation rules, triggers, personalization, segmentation logic, and reusable components to improve efficiency.

Cross-Functional Enablement

• Translate marketing‑ops concepts into clear guidance, training, and documentation for non‑technical partners.
• Participate in campaign kickoffs to define measurement plans, audience strategy, segmentation needs, and operational requirements.
• Identify and pilot responsible AI‑enabled approaches to improve workflow automation, insight generation, QA, and operational efficiency while maintaining governance and data quality.

• 4+ years of experience in marketing operations, lifecycle marketing, analytics, or a closely related field.
• Deep experience administering Marketo (or similar tool).
• Experience with CRM and partnering with CRM teams (MS Dynamics 365 or similar).
• Strong marketing campaign operations experience, QA, and documentation discipline.
• Strong analytics and data fluency (funnel analysis, segmentation strategy, KPIs).
• Strong BI/reporting skills (e.g. Tableau, Power BI) and ability to turn insights into action.
• Proven lead‑management optimization (scoring, routing, SLAs).
• Experience with B2B and B2C funnels and lifecycle governance (e.g. MQL/SQL).
• Familiarity with CRM data…