Web​/Digital Communications Manager

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AAUW (American Association of University Women) is the nation’s leading organization for equity in higher education and women’s economic empowerment. Founded in 1881 by women who defied society’s conventions by earning college degrees, AAUW has since worked to increase women’s access, opportunity, and equity in higher education through research, advocacy, and philanthropy of over $146 million, supporting thousands of women scholars.

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Reporting to the Sr. Manager of Communications, the Web/Digital Communications Manager is responsible for managing and maintaining AAUW's website, executing digital campaigns, and overseeing various online communication channels. This role requires technical proficiency, strategic thinking, and creativity to effectively engage AAUW's target audience and drive organizational goals. The ideal candidate will have a strong background in Word Press website management, digital marketing, and data analytics.

• Manage AAUW's email marketing platform, Feathr, including copywriting, designing, scheduling, list management, and email delivery execution.
• Develop and implement efficient workflow processes, communications trackers and content calendars for email maintenance.
• Maintain implementation processes of Communication trackers for email delivery.
• Segment audiences for targeted communications and A/B test email content for optimization.
• Monitor deliverability, open rates, and engagement, and adjust strategies accordingly.

• Lead integrated digital campaigns across web, email, and social media to advance organizational goals.
• Collaborate with staff within and outside of the Communications department to execute campaigns for AAUW events, webinars, and fundraising efforts. This includes coordinating with external agencies or freelancers as needed.
• Use Adobe Creative Suite and Canva to create engaging multimedia content, including infographics, interactives, videos, emails, and PDFs.
• Leverage paid digital advertising (Google Ads, Facebook/Meta, Linked In, etc.) to support organizational goals.

• Oversee and optimize AAUW's Word Press website.
• Develop and implement efficient workflow processes and content calendars for website maintenance.
• Implement SEO practices in web content, staying updated on best industry practices, for search engines to improve visibility and organic traffic.
• Respond to requests from internal stakeholders for new/updating web content, implementing content development.
• Ensure website accessibility and mobile optimization.
• Lead website redesigns and/or migrations as needed, including vendor management and stakeholder engagement.
• Implement and monitor website security best practices.

• Review & maintain Google Analytics to generate digital analytics reports for AAUW's website, social media platforms, and email marketing campaigns.
• Utilize GA4 metrics to assess performance, adapt content strategy and enhance audience targeting, using data-driven insights to drive content strategy improvements.
• Compile monthly reports to measure and report digital metric outcomes.
• Establish KPIs for digital initiatives and provide actionable insights to inform strategy.
• Utilize data visualization tools (e.g., Google Data Studio, Tableau) for reporting.

• Support crisis communications and rapid response digital messaging.
• Stay current with digital trends and recommended new tools or platforms to enhance AAUW’s digital presence.
• Perform other duties as assigned.

• Bachelor’s degree in communications, marketing, digital media, or related field required; masters preferred.
• Minimum of 5 years of progressively responsible experience in digital media communications, preferably in a nonprofit or mission-driven organization.
• Advanced Word Press skills; experience with web accessibility and security including plugin management and troubleshooting.
• Proven success in developing website content optimized across mobile, social and online platforms, and managing digital…