Sr Web Strategist Lead

About the Role

We’re seeking a Lead Digital Strategist who can bridge brand strategy, user experience, content, and digital advisory to guide clients through complex website and multi-channel engagements. This role is ideal for someone who thrives on solving ambiguous problems, creating strategic clarity, and partnering with cross‑functional teams to deliver thoughtful, insight‑driven digital experiences.

You will lead strategy across discovery, research, messaging, content structure, and web experience—while serving as a trusted advisor to clients and internal teams alike.

Insurance (Health, Dental), 401K with match and profit‑sharing, Disability, casual environment, 4 weeks PTO, genuine respect for work/life balance

• Own the strategic approach for website and digital experience projects from discovery through delivery.
• Translate research, stakeholder input, and client goals into clear insights and strategic recommendations.
• Shape IA, UX direction, content priorities, and measurement plans that ladder up to business objectives.

• Lead strategy conversations with senior stakeholders and facilitate structured decision‑making.
• Present insights, recommendations, and frameworks with clarity and confidence.
• Navigate ambiguity, competing priorities, and evolving project needs with calm leadership.

• Conduct stakeholder interviews, competitive analysis, audience research, and analytics reviews.
• Synthesize qualitative and quantitative data into actionable strategic direction.
• Identify opportunities for brand refinement, messaging alignment, and experience optimization.

• Partner closely with UX, design, content, development, and project management teams.
• Ensure strategy is integrated into IA, design concepts, content strategy, and technical execution.
• Provide ongoing guidance throughout the project lifecycle to maintain alignment.

• Create or refine value propositions, messaging hierarchies, audience frameworks, and brand narratives.
• Ensure brand expression carries consistently across digital channels and user flows.

• Participate in client presentations, pitch discussions, and long‑term roadmap planning.
• Build trusted relationships that strengthen retention and support future opportunities.

• 6–10+ years in digital, brand, UX, or content strategy.
• Proven leadership on mid‑to‑large web projects.
• Agency or consulting experience preferred.

• Strong research, insight development, and synthesis capabilities.
• Ability to connect strategy to business outcomes.
• Understanding of IA, UX principles, content strategy, and analytics.

• Excellent presentation and facilitation skills.
• Experience guiding clients through complex decisions.
• Comfortable running workshops and discovery sessions.

• Works well with cross‑functional teams.
• Able to adjust approach as new insights emerge.

• Familiarity with analytics tools, CMS basics, SEO considerations, and digital measurement.
• Curiosity about AI tools or new strategic methods is a plus.