Marketing Manager InterContinental Washington DC - Wharf

Marketing Manager Inter Continental Washington DC - The Wharf

Hotel Brand: Inter Continental
Location: United States, DC, Washington

Hotel: Washington D.C.

- The Wharf (WASHC), 801 Wharf Street SW, 20024

IHG Hotels & Resortsis one of the largest hotel companies in the world and one of the world’s leading hotel and resort companies with a family of 19 brands. Our purpose – True Hospitality for Good – comes to life in every one of our collections. With luxury and lifestyle, we are taking it to new heights.

Five visionary brands - Inter Continental, Regent Hotels, Six Senses, Vignette Collection and Kimpton Hotels - make up our luxury collection. Individually, they are icons. Together, they bring unforgettable and unparalleled experiences to travelers in over 430 hotels and resorts in 100 countries around the world.

Having recently added a host of incredible properties to our portfolio, we now stand as one of the world’s leading luxury operators. Each of our hotels cultivates a distinctive style and ambience where we embrace every opportunity to give our guests unforgettable and unparalleled experiences.

About the hotel

A luxurious hotel destination at The Wharf on D.C.’s Waterfront, the Inter Continental Washington D.C. – The Wharf in the reimagined Wharf neighborhood brings sophistication to its contemporary style. Perfectly placed on the beautiful Potomac River, Inter Continental Washington D.C. – The Wharf enjoys the most incredible waterfront views of D.C. Steps away from America’s political epicenter, the hotel embraces guests with an exquisitely curated resort destination that reignites the river’s edge and a captivating sanctuary in the center of The Wharf neighborhood, paying homage to the maritime and industrial-working heritage of its setting.

Featuring a relaxing seasonal rooftop pool with striking Potomac River views and the indulging full-service spa, The Spa at The Wharf, modern luxury, culture, and a rich history combine in the Wharf neighborhood to create a perfect atmosphere for guests and locals alike.

About the Marketing Manager position

Under the guidance and direction of the Director of Sales & Marketing, and within the limits of established Inter Continental Hotels Group policies and procedures, the Marketing and Social Media Specialist provides support and assistance to the Sales & Marketing Team.

Duties and Responsibilities

• Participate in the execution, tracking and managing of the checkbook associated with departmental budget and financial plans
• Interact with outside contacts, guests, vendors and others as needed
• Execute marketing efforts to upsell guests on hotel services, offerings and amenities
• Work closely with key business leaders, officials and representatives of local community groups within the city, in conjunction with the DOSM to ensure constant high profile exposure for the hotel
• Work with advertising agencies, consulting firms, public relations and vendors to maximize advertising investments and ensure ads represent brand identity
• Approve monthly social media content and facilitate user generated content to enhance hotel awareness and engage the target audience
• Raise the awareness and reputation of the hotel and the brand locally-occasionally acting as hotel representative for media related inquiries
• Identify improvements to marketing activities and overall hotel sales performance and work with other departments to ensure brand and marketing standards are upheld
• Assist DOSM to enact applicable portions of the Marketing Plan
• Work with DOSM to execute special marketing projects/collateral, filming endeavors on property and PR events
• Respond to reviews and create template for using the brand/hotel voice

Qualifications and Requirements

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the incumbent will possess the abilities or aptitudes to perform each duty proficiently.

Qualifications:

• University or College Degree/Diploma preferably in Hospitality, Marketing or Business.
• Must possess exceptional people skills.
• Ability to satisfactorily communicate in English with guests, management, and co-workers.
• Ability to…