Senior Career Coach, Marketing

JOB OVERVIEW

The mission of The George Washington University’s School of Business (GWSB) is to be a leading institution recognized for its scholarly research, teaching excellence, and innovative curricula. GWSB is committed to fostering responsible management of organizations in a dynamic, interconnected global environment.

The

F. David Fowler Career Center (FDFCC) supports students and alumni by equipping them with lifelong career management skills and creates meaningful partnerships among students, alumni, faculty, and employers. The Marketing
360 Program is an integral initiative within FDFCC designed to launch successful marketing careers through immersive experience that enhances industry knowledge, career navigation, interview preparation, and professional networking.

The Sr. Career Coach, Marketing
360, plays a pivotal role in advancing GWSB’s mission by preparing students for thriving careers in the marketing industry. This position offers targeted support to GWSB students, deepens their understanding of marketing careers, develops technical skills, sharpens career readiness, and fosters networking and professional skills.

Additionally, the Sr. Career Coach, Marketing
360, builds and sustains relationships with GWU alumni, industry leaders, and key stakeholders to develop impactful programming and workshops. Collaborating with faculty and employer relations teams, the role ensures students have access to robust opportunities aligned with their career aspirations, ultimately creating well‑rounded professionals who are ready to make meaningful contributions on their first day in the workforce.

• Design, develop and implement a two‑semester experiential learning program to enhance students’ marketing skills through workshops, presentations and group activities.
• Engage alumni, faculty and industry professionals to deliver workshops and learning sessions.
• Collaborate with the FDFCC employer relations team to cultivate relationships with companies recruiting for marketing positions on campus.
• Manage all administrative aspects of Marketing
  360, including budgets, contracts, record‑keeping and departmental logistics.
• Oversee collection and reporting of program statistics, including student internships, job interviews and employment outcomes.
• Provide one‑on‑one coaching to students, including assessing career goals and interests, resume development, interview preparation, self‑branding (e.g., Linked In) and readiness for professional roles.
• Promote student engagement and participation in Marketing
  360.
• Direct the activities of GW student workers supporting the program.
• Develop and maintain relationships with faculty, alumni and industry professionals to create meaningful opportunities for students.
• Foster enthusiasm and teamwork among program participants and collaborators.
• Ensure all activities align with the program’s objective of creating “Day 1 Market‑Ready” professionals.
• Perform other related duties as assigned.

Minimum Qualifications:

• Hold a bachelor’s degree in an appropriate area of specialization plus 2 years of relevant professional experience, or a master’s degree or higher in a relevant area of study.
• Degree must be conferred by the start date of the position; equivalent combinations of education, training and experience may substitute.

Preferred Qualifications:

• 5+ years of experience in marketing, including digital marketing, with demonstrated project management skills.
• Proven ability as a service‑oriented leader, fostering enthusiasm and teamwork.

GW offers a comprehensive benefit package that includes medical, dental, vision, life & disability insurance, time off & leave, retirement savings, tuition, well‑being and various voluntary benefits. For program details and eligibility, please visit (Use the "Apply for this Job" box below)..

Campus

Location:

Foggy Bottom, Washington, D.C.

College/School/Department: School of Business (SB)

Position Level: Level 2

Employment Type: Full‑Time

Hours Per Week: 40

Work Schedule: Monday – Friday, 9 A.M. – 6 P.M.

Telework: Yes (Hybrid)

The university is an Equal Employment Opportunity employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.

Required Documents

• Resume
• Cover Letter

Optional Documents

• Any supporting material that enhances the application.