Web and Social Digital Fundraiser

Overview

Organization
SOS USA envisions a world where every child grows up in a stable, loving family environment. As the United States philanthropic affiliate of SOS Children's Villages International, we work to give donors across the country the opportunity to make a life-changing difference for a child. SOS-USA raises support from donors who share our vision of a world in which every child belongs to a family and grows up with love, respect and stability.

We center our behavior and policies around our core values of courage, commitment, trust, and accountability to create a safeguarding environment and promote the best interests of the children and young people in our care. Our fast-paced team values learning from each other, demonstrating compassion and empathy, respecting all questions and ideas, striving for excellence, adapting willingly to change, supporting our colleagues and one another, and finding joy in each day as we work to achieve positive change for children around the world who do not have adequate parental care.

Reporting to the Director of Creative Strategy and Services and serving as a member of the Creative Strategy and Services Team, the Web and Social Digital Fundraiser is responsible for managing the organization's website as a fundraising tool, ensuring best practices in brand alignment, user experience, compliance and performance. While the focus of this role is the website, the Web and Social Digital Fundraiser also oversees the organization's social media strategy implementation to meet fundraising and lead-generation goals.

• Website Strategy and Management
  • Website Strategy & Management:
    Plan, implement, manage, monitor, and upgrade the organization's websites in alignment with brand strategy and standards.
  • Content Management:
    Oversee website content, including posting new blogs, donation forms and landing pages, editing existing materials including graphics, and conducting audits to ensure accuracy, relevance, and compliance with watchdog, safeguarding and data protection policies.
  • Peer-to-Peer Fundraising Microsite:
    Plan, implement, manage, monitor, and upgrade the organization s P2P in alignment with brand strategy and standards to enhance the peer-to-peer digital giving experience and revenue; strategize and deliver a robust plan to promote and attract new digital peer-to-peer fundraising volunteers and provide technical support to fundraisers and donors as needed.
  • Performance & Optimization:
    Monitor and assess website performance using analytics tools (e.g., Google Analytics) to identify areas for improvement and implement strategies to increase traffic and conversions.
  • Technical Maintenance & Security:
    Troubleshoot technical issues, ensure the website is protected by appropriate security measures (firewalls, SSL certificates), and manage domain and hosting registrations.
  • User Experience (UX):
    Coordinate with off-site developers and support team to continuously improve the user experience and accessibility, ensuring the website is intuitive, visually appealing, and responsive across all devices.
  • Collaboration:
    
    Serve as the primary liaison between internal departments (Creative, IT, Philanthropy, Program and Partnerships) and external vendors or developers to coordinate projects and implement new features.
  • SEO & Digital Marketing:
    Implement Search Engine Optimization (SEO) and maintain best practices to ensure optimal digital acquisition and revenue.
• Social Media Strategy and Management
  • Channel Management:
    In partnership with Fundraising Writer, utilize social media to generate leads and revenue by amplifying the SOS USA brand, communicate stories that exemplify our vision and mission, and compel people to generously take action to support our work.
  • Content Management:
    Generate graphics and publish engaging text, images, and video content for platforms such as Facebook, Instagram, X/Twitter, Linked In, and Tik Tok. Maintain a detailed content calendar and ensure all posts are scheduled and published on time.
  • Listening:
    Conduct daily listening for communications monitoring and update leadership as needed.
  • Community Management:
    Monitor all social media channels, respond to comments, messages, and mentions promptly, and cultivate engagement with followers to build a strong online community.
  • Analytics & Reporting:
    Track and analyze KPIs and social media metrics (e.g., engagement rate, reach, follower growth) using analytics tools. Prepare monthly reports summarizing performance and suggesting data-driven optimizations.
  • Strategy &
    
    Collaboration:
    
    Assist in the development and implementation of the overall social media strategy. Collaborate with internal teams Creative, IT, Philanthropy, Program and Partnerships to align social media initiatives with broader organizational objectives and brand guidelines.
  • Trend Monitoring:
    Stay up-to-date with the latest social media best practices, platform updates, algorithm changes, and emerging trends to ensure maximum…