Freelance Web Content Creator

Overview

Role Summary Web Content Creators handle the production of landing pages, articles, and other web content to tell the stories of our client and ensure the integrity of the content before it is published to the public. Bring together written content from authors and editors throughout our client’s organization along with photos, videos, and other media to publish high-quality, formatted and engaging digital content that resonates with readers and users of all ages.

Web Content Creators must be skilled writers and editors, with a strong grasp of grammar, style, and on-brand writing. They use the Word Press content management system and the Word Press Gutenberg block editor to bring digital stories to life. The role also ensures the quality of the experience meets expectations established by the design system, the Content Management System, and other systems used to deliver content.

• Partner with content section editors to aggregate and organize duplicate content across various existing sites.
• Determine the best place, look, and feel for content given related content on any given topic.
• Determine the best format for content given the available content for the topic.
• Become an expert in the client’s design system and use its modules, templates, foundations and more to create layouts that complement content delivery and tell the stories in an impactful way.
• Use all elements to produce and develop pages, articles and other stories that deliver on the promises of the design system.
• Provide advice and recommendations based on received content that improve and/or leverage best design practices established by the design system.
• Utilize design system and CMS content production tooling to help the client tell its stories online and work with stakeholders to ensure the best version of each story is laid out well.
• Create consistent, high-quality, topical content that keeps users coming back, encouraging them to choose our client’s site over others.
• Produce a wide variety of content types using written content from Google Docs/MS Word/other formats, migrating content into the Word Press CMS; source suitable multimedia to accompany written content.
• Familiarize and optimize all content for search engines including researching and setting keywords, adding meta descriptions, choosing categories and tags; configuring open graph settings for social media; and drafting accompanying social media updates for publication to Facebook, Twitter, and other outlets.
• Enforce content quality control standards over content, multimedia, content best practices and SEO guidelines.
• Ensure formatting errors are addressed prior to publishing.
• Collaborate with content owners to determine solutions as needed.
• Maintain high attention to detail to meet content accessibility for users.
• Optimize content, images and other elements for search engines to improve discoverability.
• Make media recommendations (images, video) to content creators to improve overall content quality.
• Monitor and report on content performance.
• Review visitor analytics daily.
• Review content analytics daily.
• Define and monitor KPIs for content and report on them weekly and monthly.
• Participate in training sessions regarding feature additions, improvements and other best practice changes.

• Minimum of 2 years of relevant experience, ideally in a studio or agency environment.
• Attention to detail, ability to check and recheck work to ensure correctness.
• Strong copywriting and editing skills.
• Ability to research and find relevant information on existing client web pages.
• Familiarity with Web content publishing using a Word Press CMS.
• Ability to use Microsoft Office Suite and Google Docs.
• Experience with industry standard project management and time tracking tools.

• Working knowledge of HTML
• Basic level of photo and/or video editing skills
• Basic design experience for web content and brand best practices
• Understanding of Web accessibility standards and practices
• Understanding of and experience with Search Engine Optimization concepts and techniques
• Familiarity with block-based content building using the Gutenberg editor in Word Press
• Understanding and…