Brand Manager & Content Creator

Brand Manager & Content Creator

Job Summary

The Brand Manager & Content Creator role is an integral part of the Brand team, entrusted with executing our communications across all channels. The starting salary range for this role is $78,436-$85,256. This is a full-time, occasional flexibility role based at KIPP DC Headquarters with an anticipated start date of February 2026.

For 25 years, KIPP DC has partnered with students, families, and the community to create joyful, academically excellent schools across the nation’s capital. Today, our network of 22 schools educates more than 7,500 students in grades PreK3‑12, supported by 1,500 dedicated teachers, leaders, and staff.

Our work is grounded in five pillars—Academic Excellence, Joy & Sense of Belonging, Highly Effective Teachers and Leaders, Safe, Structured, and Nurturing Learning Environments, and Commitment to College Readiness—ensuring every student is equipped with the knowledge, skills, and confidence to pursue success in college, careers, and beyond. Our schools combine high expectations with joyful, affirming environments that nurture academic success and personal growth for students and staff alike.

As part of the national KIPP network, we share best practices and innovations while maintaining deep roots in Washington, D.C. Together, we strive toward a future without limits for our students, alumni, and community.

The Brand Manager & Content Creator drives the creation and delivery of impactful content that enhances KIPP DC’s brand identity and audience engagement. Working closely with the Marketing and Communications team, you’ll focus on storytelling, copywriting, photography, videography, and social media management, centralizing the organization’s messaging and visual presence across all channels.

This is an exempt position and will report to the Director of Marketing. The role is headquartered at KIPP DC Headquarters and is designed to be responsive to our schools’ in‑person needs, providing onsite support to school teams, partnering with other headquarters teams, and working in multiple locations. While the position offers occasional flexibility, onsite presence is required 4 days per week.

The percentages for each key responsibility are estimates, and other duties may be assigned. Flexibility and responsiveness are encouraged to accommodate organizational needs.

• Develops and executes a comprehensive content strategy to align with KIPP DC's mission, values, and organizational goals.
• Leads the creation and management of the editorial calendar, ensuring timely and consistent communication across all platforms.
• Measures and reports on content performance, using data‑driven insights to refine strategies and enhance engagement.

• Ensures alignment of all content with KIPP DC’s brand identity, maintaining a cohesive and impactful visual and written presence.
• Develops key messaging that communicates KIPP DC’s value proposition to diverse audiences, including families, staff, and community partners.
• Oversees the production of marketing assets, adhering to brand guidelines and organizational priorities.
• Leads initiatives in copywriting, photography, and videography to produce high‑quality, compelling content across multiple channels.
• Supports crisis communication efforts, crafting timely and effective responses to protect and enhance KIPP DC’s reputation.
• Oversees creative projects, ensuring adherence to deadlines, feedback processes, and quality standards.

• Manages KIPP DC’s social media channels, including content creation, scheduling, and audience interaction to foster community and drive engagement.
• Collaborates with internal teams to identify and share human‑centered stories that inspire and resonate with stakeholders.
• Engages with audiences directly, ensuring responsiveness to inquiries and alignment with community needs.

• Partners with school leaders and stakeholders to align content and campaigns with organizational priorities.
• Provides feedback and…