Foreign Policy and Diplomacy Service Officer; Digital Diplomacy

Foreign Policy and Diplomacy Service Officer (Digital Diplomacy) SUMMARY OF DUTIES

The Digital Diplomacy Officer develops and implements advocacy campaigns using web-based applications and social media to engage with a diverse audience including the general public, influencers and decision-makers. Under the direction of the Deputy Spokesperson, the Digital Diplomacy Officer is responsible for creating content for the Government of Canada’s digital presence in the United States by overseeing the Embassy’s official social media accounts (Facebook, X, Instagram, Linked In, Flickr, and You Tube).

The officer will collaborate with colleagues within the Embassy on the strategic development and execution of social media content and campaigns, as well as provide guidance on social media best practices with the aim to further advocacy objectives.

Duties generally include publishing timely, accurate and appropriate content on the Embassy’s digital and social media platforms; content development and photo and video editing; creating compelling visual storytelling on social media accounts through the use of original photography and videos; monitoring the efficacy of social media efforts by generating statistical data and reports; advising on the expansion of the social media presence by keeping abreast of social media trends;

overseeing the creation and design of material used in advocacy campaigns online; advising employees on effective use of social media platforms to further advocacy objectives; and carrying out other advocacy related duties in support of whole‑mission priorities as required.

The candidate will demonstrate strong attention to detail, innovative thinking around program delivery, effective planning and implementation in a demanding environment, development and engagement of a partner network, independent proactive accountability, and effective communication.

This selection process is open to all applicants who are legally authorized to work in the United States and residing in the Washington, D.C. metropolitan area at the time of appointment, who meet all essential qualifications and whose applications are received by the closing date. The Embassy of Canada to the United States does not sponsor work authorizations directly or indirectly.

The Government of Canada is an equal opportunities employer and welcomes applications from diverse sections of the community. Candidates will be considered on merit regardless of ethnic origin, religious belief, gender, age, sexual orientation, disability or other factor.

All essential qualifications will be assessed. Methods of assessment and screening may include but are not limited to verification of credentials, resume and letters of presentation; interviews, exams and practical tests; presentations or other types of assessments.

This position requires a Bachelor’s degree or certificate from an accredited college or university in a field related to the duties required by the position such as communications, marketing, creative arts, social sciences, international relations or a related area of study.

Note:

Candidates will be required to provide proof of their education.

The following language proficiency is required for this job. Candidates will be formally assessed or requested to provide proof of certification on these levels.

• An advanced proficiency level (reading, writing, comprehension, and speaking) in English

In order to perform the duties relevant to this job, the following experience is required.

• Recent
  * and significant
  ** experience creating social media content, including posts with text and images/video, for multiple social media platforms, in a professional context
• Recent
  * experience with photography, videography and video editing software
• Recent
  * and significant
  ** experience in creating original photographic and video content for digital platforms
• Significant
  ** experience planning, launching, and managing digital campaigns
• Significant
  ** experience developing and maintaining a network of contacts and liaising with diverse stakeholders

* Recent experience is defined as within the last…