Marketing and Business Development Manager

Marketing and Business Development Manager

The Planet Group is seeking a Marketing and Business Development Manager to join one of our legal services clients.

• Pay: $50-$60/hr (W2 and benefit options)
• Duration: 6 mo to start
• Location: Hybrid, on-site 3 days a week in Washington DC, NYC, or Chicago

The Marketing and Business Development Manager will work directly with the Restructuring leader and other partners to develop and execute clear strategies and business plans and manage an aligned range of business development and marketing initiatives.

Projects may include:

• Securing panel and other appointments through the submission of written proposals/pitches
• Managing and assisting with the maintenance of business development and marketing collateral for the group (including experience databases)
• Working with the practice leaders to monitor progress against planned priorities; preparing and supervising directory submissions, awards and other activities to improve the profile of the practices
• Developing strategies for participation in or planning of major client programs.
• Take an active role in learning about these and other practices and developing the groups’ and the Firm’s internal knowledge about its clients and business in order to foster cross-selling.
• Managerial and mentoring responsibility for a Business Development and Marketing Coordinator and Specialist.

Marketing and Business Development Manager Responsibilities:

• Strategic Practice and Client Development
• Consults with practice/industry leaders and other partners on development and coordination of marketing and client development plans for the group and individual lawyers.
• Attends and contributes to practice/industry group meetings and planning sessions.
• Tracks and analyzes practice initiatives and how those initiatives impact the practice’s budget, and provides evaluation of past initiatives to determine if there is sufficient ROI to repeat those initiatives.
• Identifies and recommends business development opportunities and trends using data analytics, competitive intelligence, industry trends, market analyses and similar resources.
• Evaluates the development of business prospects and cross-marketing efforts and makes recommendations to practice/industry leaders.
• Manages, develops and refines processes and procedures relating to the practice's business development "infrastructure” (e.g., written collateral, experience database/matter lists, contact lists, opportunity tracking, etc.). Maintains an acute level of quality control to ensure that all marketing collateral, communications, and thought leadership content are consistent, error-free, and up to date. Ensures processes are efficient and the best possible use is made of available technology and other resources.
• Coordinates with the Market Intelligence team to conduct industry and client research to aid in practice development initiatives.
• Facilitates the planning, implementation, and follow-up of new business or cross-marketing opportunities.
• Proposals and Pitches
• Serves as lead project manager for RFPs and pitches, both for the primary practices and other groups, as necessary.
• Spearheads briefing discussions to propose and/or understand the opportunity.
• Writes new business proposals and produces targeted, tailored responses to RFIs/ RFPs.
• Serves as advisor in preparing and rehearsing pitch teams.
• Supports follow-up and debrief activities post-pitch and reports them back to Firm leaders.
• Other Marketing and Profile-raising Activities
• Leads preparation of submissions for practice/industry rankings, awards, surveys, league tables, and other ratings information.
• Works with Regional Marketing teams to shape Sidley-hosted or sponsored programs and events.
• Coordinates with the Communications team on PR opportunities.
• Recommends and facilitates the involvement of Firm lawyers in professional organizations that will enhance the visibility of the lawyers and the Firm in global and industry platforms.
• Practice and Operations Management
• Assists with practice/industry team meeting planning, including formulating agendas and developing engaging content.
• Assists with coordinating budgets.
• Supports agenda development and…