Director of Sales - East Coast Region

United Flow Technologies is a platform established in July 2021 to invest in the municipal and industrial water and wastewater market. UFT has partnered with market leading businesses to create a national provider of process, pump, automation & control, and other equipment solutions. And we’re just getting started making strategic partnerships to provide clean water across the country!

United Flow Technologies is seeking a Director of Sales Performance for the Eastern Region. This role supports multiple representative firms and works closely with Regional Presidents and sales leaders to strengthen seller effectiveness, accelerate onboarding, and improve consistency in sales process execution. A key responsibility is enabling strategic commercial initiatives across the region to support long-term growth.

The ideal candidate brings strong coaching ability, process discipline, and experience influencing sales teams in technical, multi-stakeholder environments.

• Provide ongoing coaching through ride-alongs, joint customer calls, and account reviews.
• Build individualized development plans for sellers
• Reinforce best practices for both short-cycle and long-cycle project selling.

• Support the execution of key commercial initiatives designed to expand market presence, strengthen customer relationships, and increase revenue opportunities.
• Partner with regional leadership to align sales teams with strategic priorities, including market development, customer expansion, and organizational growth initiatives.
• Ensure visibility, communication, and field adoption of assigned commercial priorities.

• Ensure consistent use of the UFT Standard Sales Process across all Eastern rep firms.
• Reinforce required weekly, monthly, and annual sales activities tied to pipeline development, territory planning, and long-term opportunity management.
• Drive accurate and consistent use of CRM/ERP systems for forecasting, opportunity tracking, and reporting.