Director, Sales and Sponsorships

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This position requires weekly in-office work (3 days) in our Washington D.C. office under a hybrid working model.

The Director of Sales and Sponsor ships is responsible for cultivating strong, mission-aligned relationships with current and prospective corporate partners. This role plays a key part in advancing corporate engagement goals by identifying new opportunities, nurturing leads, and ensuring a high-quality experience for business partners.

The position is accountable for growing and sustaining a portfolio of accounts through thoughtful outreach, relationship development, and service excellence. Success is measured not only by meeting revenue goals, but also by building trusted, long‑term partnerships that contribute to the association’s mission and visibility. Creativity, initiative, and a solutions‑focused mindset are essential.

Additionally, the role involves maintaining favorable contacts with sponsorship, advertising, and exhibiting accounts. It targets potential clients and develops relationships to acquire new accounts, staying goal‑ and results‑oriented to meet or exceed current sales levels. A wide degree of creativity and latitude is expected.

This position plays an integral role in generating non‑dues income for the association and directly supports Leading Age’s strategic plan. By producing revenue through corporate engagement, it contributes to the infrastructure and sustainability of the organization.

• In coordination with the VP, Business Development the director is responsible for strategically identifying potential new companies and explaining the value and benefits of exhibiting at Leading Age events. The Director will partner with the Marketing team to create lead‑generation strategies.
• In coordination with VP, Business Development the director will be the primary interface with exhibitors and sponsors at all Leading Age events. They must have experience in being responsive, taking a customer‑first approach, and providing white‑glove service.
• Direct and manage efforts to produce successful and thriving tradeshow for the association.
• Monitor and recommend enhancements to systems, processes, tools, policies, and customer service standards for Exhibits and commercial engagement to VP Corporate Engagement; bring new, and best‑in‑class ideas and trends or policies to the Association practices.
• Identify, contract, and direct related partner vendors in advance and on site. Negotiate and administer appropriate contracts with vendors who provide services for the exhibition and annual meeting.
• Responsible for meeting sales quotas of exhibit space, sponsorship and advertising for Annual Meeting and Leadership Summit, Virtual Events, Corporate Partnership Program and other projects that arise.
• Recognizes sales trends and adjusts sales strategies as needed in collaboration with VP of Corporate Engagement in order to achieve financial goals.
• Provide coaching and support to team members as needed.
• Upgrade current members and/or recruit new companies to higher Corporate Alliance levels.
• Research and cultivate relationships with existing and potential exhibitors and sponsors.
• Maintain comprehensive sales and communication reporting.
• Maintain and grow database of current and prospective business members, exhibitors and sponsors.
• Provide sales copy for website, monthly exhibitor newsletters, HTML’s. Update copy routinely/as needed online and in PDF sales decks.
• Collaborate weekly with internal and external marketing partners to distribute sales campaign messages.
• Participates in and contributes to strategic planning meetings for cross‑divisional projects (with CAST, Conferences, IT, etc.)
• Manage online floor plan tool, research and implement new tools and features to enhance exhibitor visibility, attendee interaction, and staff ease of use.
• Help generate new revenue options from digital advertising options in new floor plan management tool.
• Established and oversees renewal process for Annual Meeting to…