Manager of Sales & Exhibitor Services

Summary

The National Communication Association is looking for a results-driven professional to join our Convention & Meetings team as Manager of Sales & Exhibitor Services. In this role, you'll be responsible for generating new and existing revenue and building strong relationships with exhibitors and sponsors for NCA's Annual Convention. You'll create and execute sales strategies for exhibits, sponsor ships, and advertising, ensuring we deliver on every customer commitment.

Beyond sales, you'll support convention operations by developing signage, ensuring program quality, and helping with session scheduling. We need someone with proven sales skills, a talent for customer service, and the ability to execute operational details flawlessly.

• Develop and implement sales strategies for exhibits (general exhibitors, Graduate School Open House, Career Fair), sponsor ships, and advertising
• Conduct proactive outreach to prospective and past exhibitors, sponsors, and advertisers to build and maintain relationships
• Manage the full sales cycle - from generating leads to finalizing contracts and tracking payments
• Design persuasive sales materials, including exhibitor and sponsor prospectuses, marketing pieces, and customized package offerings
• Collaborate with the Director to develop pricing structures and partnership packages
• Identify new revenue opportunities and creative sponsorship offerings
• Conduct post-convention analysis and renewal campaigns

• Serve as the primary point of contact for all exhibitor and sponsor customer service (manage 80+ exhibitors annually)
• Design exhibit hall floor plans and manage booth assignments for all exhibitor categories
• Coordinate with exposition service companies to develop exhibitor kits and handle logistics
• Manage all exhibitor communications, including housing, registration, badges, and operational guidelinesli>
• Ensure compliance with venue safety regulations and obtain necessary fire marshal approvals
• Ensure all sponsorship benefits and contract terms are fulfilled
• Coordinate sponsored events and activations
• Oversee exhibit hall operations, including setup, customer support, and food & beverage coordination
• Manage on-site exhibitor registration and check-in operations
• Coordinate security services for exhibit hall operations, including vendor research, RFP process, and on-site management
• Conduct post-convention surveys and analyze feedback

• Develop and coordinate all convention signage (directional, sponsor recognition, session identification, way finding)
• Review program and mobile app for accuracy, including verifying sponsor recognition and advertisement placement per contracts and exhibitor information accuracy
• Partner with the Convention & Meetings Associate on managing the scheduling of programming in the abstract management system and coordinating ancillary meetings
• Participate in site visits with a focus on exhibit space and sponsor opportunities
• Provide on-site support during the convention for exhibitor services and operations
• Other duties as assigned

• Negotiate and manage contracts with exhibit-related vendors (drayage, expo services, specialty suppliers)
• Track sales revenue, manage invoicing and payment processing
• Assist with budget development and monitor expenses
• Reconcile post-convention billing

• Monitor sales metrics, conversion rates, and retention trends
• Research emerging exhibit and sponsorship trends, stay current with industry best practices, and provide strategic recommendations to the Director
• Conduct market analysis to identify competitive opportunities and new revenue streams
• Suggest process improvements that boost efficiency and enhance the customer experience

• Competitive salary commensurate with experience
• Health, dental, and vision insurance
• Retirement savings plan
• Opportunities for professional development
• Collaborative and inclusive work environment

The National Communication Association (NCA) operates in a hybrid work mode; two days in the office and three days ff are expected to be in the office on Tuesdays…