Director of Leasing

Job Title:

Director of Leasing

Location:

Washington, DC

Employment Type:

Full Time Exempt

Salary Range: $95, annually + Commission

Department:
Sales

About Us:

Maplewood Senior Living, is a leading operator of premier senior living communities across 5 states and Washington, D.C., featuring two distinguished brands:
Maplewood and Inspīr. Known nationally for innovation in the senior living space, Maplewood is a growing company dedicated to excellence in care, offering personalized and thoughtful services in independent living, assisted living and memory care.

Our success is built on a foundation of personalized, compassionate care and communities designed to enrich the quality of life for our residents. We foster a dynamic and supportive work environment that empowers our teams to excel, inspire, and make a meaningful impact every day. If you are a passionate about driving growth and innovation in senior living, Maplewood offers the opportunity to be part of a forward-thinking organization that values your expertise.

Join us and help shape the future of senior living!

Position Summary:

The Director of Leasing is responsible for achieving maximum occupancy and total revenue potential of INSPĪR | Carnegie Hill by attracting qualified prospects in the community and converting those prospects into residents. The Director of Leasing is responsible for managing and cultivating the sales and marketing plans, leads, database, and the move-in process in its entirety of INSPĪR | Carnegie Hill residents.

Key Responsibilities:

• Regularly meets the sales standards as set by the VP of Sales
• Answers telephone inquiries from prospective residents, schedules visits, conducts tours and closes sales as per sales and marketing goals
• Meets and greets visitors and tours prospective residents
• Consistently uses all Maplewood sales tools
• Ensures that the building including the leasing gallery shows a positive first impression and communicates issues to supervisor
• Ensures model apartments are well appointed, clean, and neat
• Responsible for cultivating leads and generating a database, documenting written and oral communication with leads and ensures all leads are entered in to applicable CRM
• Ensure use of CRM within community is timely and accurate
• Ensures all lead sources are identified in the CRM system
• Ensures inquiry forms for prospective residents are always available at the front desk and provided to all managers
• Works with the General Manager to resolve any community presentation issues
• Maintains or grows resident occupancy to maximum levels
• Works collaboratively with department heads to emphasize the team’s role in sales and participation in the community sales & marketing plans
• Supervision of other employees in the Leasing Department.
• Monthly mystery shop results score above 80%
• Plans and coordinates two lead generating events each month
• Proactively identifies and pursues publicity opportunities to promote sales
• Coordinates new resident move-in process with support of management team, including all required paperwork, unit readiness, resident requests and welcome event
• Meets monthly budget targets, with any variances to be discussed with the General Manager
• Provide monthly sales and/or customer service training to concierges and managers
• Analyzes the strengths and weaknesses of the community compared to competitors and develops appropriate action steps to effectively sell against the competition
• Identifies primary and secondary markets with appropriate sales strategies and tactics
• Gathers CRM reports for analysis and interpretation (to identify solutions)
• Provide Manager on Duty weekend coverage as scheduled
• Complete competitive market analysis data and maintain a detailed competitor comparative analysis (including rates, apartment sizes, services, and amenities) annually every February & August

Education/Experience/Licensure/Certification:

• Bachelor’s degree in marketing, human services, hospitality or communications preferred
• 5 years of sales and/or marketing experience with a proven track record
• Exceptional customer service and public relation skills
• Familiarity working in the New York City market
• Experience with or interest in working with seniors…