Senior Manager, Membership Development

BCIU is a nonprofit organization comprised of policy experts, strategic advisors, and trade educators working to shape the future by expanding international understanding and helping address the world’s most complex challenges. Nearly 70 years since our founding by President Eisenhower, we have consistently maintained that the expansion of trade, commerce, and people-to-people relationships enables business and government to thrive, and society to flourish.

Through bespoke, value-added services, BCIU provides ways for our public and private sector partners to deepen economic cooperation and enhance international understanding.

The Senior Manager, Membership Development (Senior Manager) is responsible for implementing the strategy to convert “best fit” prospects into corporate members of BCIU. This role oversees pipeline development and drives outreach to meet ambitious membership growth goals, ensuring a seamless sales and onboarding process. The Senior Manager works closely with the Senior Vice President (SVP) and the Director of Member Relations (Director) to expand BCIU’s corporate member base, while driving improvement in sales-related processes.

This position is ideal for a strategic thinker with a sales-oriented mindset and strong marketing, relationship-building, and administrative skills.

• In conjunction with the SVP and Director, develop a structured plan to achieve ambitious membership growth targets
• Identify high-potential sectors, companies, and individuals for outreach
• Drive outreach and lead cultivation for prospective new members through new and established funnels
• Attend BCIU and partner networking events to prospect for new members
• Iterate, adopt best practices, and make strategic recommendations on the membership development playbook
• Leverage CRM to manage pipeline and automate communications
• Track and report on growth metrics, conversion rates, and other KPIs
• Collaborate with relevant colleagues to align on messaging and engagement

• Refine value proposition and sales messaging based on market feedback
• Leverage email and social media marketing tools and automation to generate and drive new pipeline opportunities.
• Support BCIU’s social media strategy to enhance visibility, engagement, and thought leadership across social media platforms
• Create compelling content that highlights BCIU’s global events, partnerships, and initiatives aligned with our mission of fostering international business diplomacy to generate and nurture leads.
• Collaborate with team members to amplify key messages and elevate member engagement surrounding events
• Track emerging trends in digital diplomacy and business communications to keep BCIU’s voice timely and relevant

• Ensure the uniform implementation of SOPs for prospecting and onboarding
• Maintain accurate pipeline data and reporting within CRM
• Oversee the Membership Development budget
• Collaborate cross-functionally with other BCIU teams for program implementation

• Build and maintain trusted relationships
• Serve as a strategic advisor to prospective members, ensuring a high-touch experience
• Work to uncover prospective member needs and pain points, and align BCIU s offerings to meet their priorities
• Partner with internal teams to ensure a smooth transition from prospect to member, fostering early engagement and satisfaction
• Establish a strong foundation for first year members to renew and grow into long term corporate partners, including the provision of client services as needed

• Pre-existing global client network to access and service within BCIU
• Past experience working at the intersection of international business and government
• A track record of success in B2B/B2G enterprise sales and marketing
• Strategic thinker with exceptional relationship management abilities
• Strong leadership and mentorship experience
• Familiarity with inbound and outbound account-based marketing and sales processes
• Excellent verbal and written communication skills
• Proficiency in CRM systems and Microsoft Office Suite
• Comfortable working cross-functionally and under tight deadlines
• Comfortable with hybrid work environment, with a physical presence in Washington, DC

• 5 years of experience in business development, stakeholder engagement, or partnerships