DACH Marketing & Sales Manager; German Speaking

Job Description

We currently have an exciting opportunity for a German Speaking Marketing & Sales Manager in Warwick.

Are you fluent in German and English? Do you have strong experience in senior marketing and sales roles, ideally within the DACH region? Do you have experience leading marketing and sales strategies for the DACH region? If yes, read on!

Our client is a cutting‑edge tech company that designed and manufactured the world's first motion‑based measuring tool. They are one of Europe’s fastest‑growing companies and they are revolutionising industries worldwide and setting the future standard for measurements.

The role is a senior position for someone who deeply understands the DACH market, has a strong marketing foundation, and can combine strategy with hands‑on execution. You will own regional performance across marketing, sales, and account development, while building and leading a local team over time. You will act as the regional authority on go‑to‑market strategy, customer behaviour, and cultural nuance, working closely with global Marketing and Sales teams.

This role suits someone who is passionate about marketing research, data‑led decision making, and sales activation, and who is comfortable operating even when traditional tracking and attribution are imperfect.

The salary is £40,000 – £45,000 per annum (+ hybrid work model).

Regional Strategy & Leadership

• Define and own the marketing and sales strategy for the DACH region, aligned with global objectives but tailored to local realities.
• Act as the senior regional lead, setting priorities, targets, and execution plans across marketing, sales, and account management.
• Build, manage, and develop a regional team over time, including hiring, coaching, and performance management.
• Represent the DACH market internally, clearly articulating opportunities, risks, and investment needs.

Marketing Strategy, Research & Execution

• Lead market research initiatives to continuously deepen understanding of DACH customer segments, buyer behaviour, and competitive landscape.
• Translate insights into clear positioning, messaging, and campaign strategies.
• Localise and optimise all marketing touchpoints, including website content, email campaigns, paid media, video, and offline materials.
• Work closely with the global Marketing team to adapt and scale campaigns for the DACH region.
• Develop robust approaches to performance measurement and decision making, even in constrained tracking environments, for example where platforms such as Meta provide limited visibility.

Sales Growth & Account Management

• Drive revenue growth across eCommerce and other regional sales channels.
• Personally manage and grow key accounts and strategic partners.
• Develop sales activation strategies that connect marketing activity directly to commercial outcomes.
• Monitor and optimise the full customer journey, from first touch through to repeat purchase and advocacy.

Partnerships, Events & Market Presence

• Build and maintain strong relationships with ambassadors, industry partners, influencers, and trade organisations.
• Identify and lead presence at key DACH trade shows, exhibitions, and industry events.
• Plan regional content, events, and travel in a structured, commercially focused way.
• Deliver clear, compelling presentations to partners, distributors, and internal stakeholders on market strategy and performance.

Product Launches (Hardware & Software)

• Lead DACH go‑to‑market planning for new hardware and software product launches.
• Ensure messaging, positioning, pricing, and channel strategy are optimised for local audiences.
• Coordinate launch activity across marketing, sales, customer support, and partners.
• Gather and feedback structured market insights to Product and Leadership teams post‑launch.

Reporting & Analysis

• Own regional reporting across marketing performance, sales results, pipeline health, and customer insights.
• Develop clear, actionable reports that inform decision making at both regional and global level.
• Track competitor activity, pricing, positioning, and product developments.

• Extensive experience in senior marketing and sales roles, ideally within the DACH…