Marketing Analyst

Warren, Michigan Marketing Analyst #1047814

Job Description:

• The energy at our company is contagious. We're driven by our immense passion, as we constantly seek out challenges and identify new opportunities. We work hard to connect with our customers and earn their loyalty for life.
• Bring your talent to our company - our opportunities for growth span the globe. We will give you the training and opportunities to unleash your ambition.

Summary:

• The Car Bravo team is seeking an Assistant Marketing & Advertising Manager to help bring to life a bold, creative, customer-first marketing strategy certified used vehicle initiatives.
• This position will work with a variety of groups and disciplines across our company and partner agencies. Prospective team members should exhibit a creative, forward-thinking mentality with a strong sense of teamwork.
• Candidates should have a good understanding of how to manage implementation of an integrated consumer marketing campaign across multiple channels.
• The focus of this position is on tactical day-to-day execution of multiple marketing channels while assuring alignment with the overall brand and creative strategy.
• Familiarity with retail, CRM and consumer site management preferred.

Key Responsibilities:

• Be Bold and Think Customer
• Maintain a positive, forward-thinking mindset
• Challenge conventional thinking to help bring new, disruptive ideas to the marketplace
• Manage day-to-day tactical execution of the retail, CRM and consumer site work streams, as well as other areas as opportunities arise
• Coordinate and support consumer website activities with the Digital Operations Specialist
• Work closely with multiple partner agencies on aligned channels
• Coordinate with creative agency to facilitate development and production of consumer marketing materials, including necessary approvals
• Coordinate with our internal partners such as Global Marketing and Social COE to leverage all available resources and ensure adherence to our requirements and processes
• Become a specialist on the used vehicle market including consumer, product, and competitive
• Coordinate and meet with any necessary internal and external partners to develop initiatives to enhance our used car strategy
• Working closely with other team members, support implementation of an integrated dealer retail strategy and associated materials
• Work with other Car Bravo team members to develop initiatives in support of team goals
• Track media and production budgets with accuracy and detail

Qualifications:

• Bachelor's degree
• 5+ years in consumer marketing or advertising
• A creatively consumer-centric, results-driven mentality
• Excellent project management skills and the proven track record to manage multiple projects at any given time
• Ability to deal with ambiguity and take charge to get things done
• Ability to synthesize site and marketing metrics and provide succinct summaries to share with larger team
• Proven time management skills with the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal
• Excellent oral and written communication skills, demonstrably understanding and communicating with your audience (internal and external); presenting information effectively and succinctly; and communicating openly
• Advertising/Marketing agency experience helpful but not required
• Automotive experience preferred but not required