Lead, Customer Engagement & Marketing

Overview

A fully qualified individual contributor will have proven ability to work with a wide range of internal and external stakeholders at multiple levels to plan, resource, and execute customer engagement events at GM Defense locations (especially Milford Proving Ground), GM locations (e.g., Warren Tech Center), and at other field locations (e.g., field activations) as needed. While significant experience with GM marketing and customer engagement teams and resources is critical, previous experience with defense/government is preferred but not required.

• Customer Engagement Event Coordination:
  Partner with internal teams and external vendors to plan and execute impactful customer- and product-focused events that support GM Defense opportunity development and strategic engagement.
• On-Site Event Planning & Coordination at Detroit Area Facilities:
  Serve as the lead point person for on-site GM Defense customer engagement events at Warren Technical Center, Milford Proving Ground, and other Detroit area GM locations to ensure seamless coordination of event setup, staffing support, product placement, leadership awareness, branding, and customer experience.
• Event Protocol Management:
  Establish and refine event protocols to ensure high-quality execution, professionalism, and consistency across all activations.
• Resource Management & Tracking:
  Coordination of management, maintenance and tracking of GS&S resources at MPG and Warren Tech Center (marketing vehicles, etc.).
• Cost Development & Estimation:
  Development of cost estimates for customer engagement activities based on historical data, quotes, and other available info.
• Activation Coordination & Execution Management:
  Lead coordination for design and execution of activations that include static display of GMD products to highlight GMD products and their relationship with GM products and brands.
• Product Placement:
  Support coordination of placement opportunities to increase visibility of GMD products, such as event activations, movie/show inclusion, etc.
• Ride & Drive Event Support:
  Planning and coordination of dynamic product experiences (ride & drive, demonstrations, etc.) at Milford Proving Ground, Warren, and other Detroit-area GM facilities.
• Social Media Support:
  Work with the GM Defense Communications team to design and execute social media campaigns to emphasize key win themes for major GMD opportunities and capture campaigns.
• Apparel Management:
  Coordinate apparel for GS&S and key GMD personnel; manage ordering and distribution of apparel and other items ("swag") to support GMD marketing activities (trade shows, activations, etc.).

• Bachelor’s degree or equivalent experience
• 5+ years of experience in marketing, branding, event management, or customer engagement roles
• Demonstrated expertise in managing product-focused experiential marketing or customer engagement events
• Demonstrated ability to plan, coordinate, manage execution and track resources for customer engagement projects
• Ability to travel up to 25% of time, including weekends
• Strong visual communications and presentation skills (e.g., PowerPoint)
• In-depth knowledge of GM marketing capabilities, resources and processes (experiential, social/influencer, merchandising, product placement, etc.)
• Strong understanding of branding principles and experiential marketing strategies for successful customer engagement
• Experience in the automotive, defense, and/or security sectors
• Candidate must be a U.S. Person (U.S. citizen, U.S. permanent resident, asylee or refugee)

• In-depth knowledge of GM products and services is a strong advantage
• Strong analytical skills to measure event effectiveness and make data-driven improvements
• Excellent interpersonal and negotiation skills with a track record of influencing and collaborating with diverse stakeholders for customer engagement
• Previous experience with military and/or government marketing or customer engagement

GMD employment notices: GM does not provide immigration-related sponsorship for this role. This hybrid role requires reporting to a specific location at least 3 times per week and travel up to 25% as needed. The…