Assistant Website Manager

Our Client, an Automotive company, is looking for an Assistant Website Manager for their Warren, MI/ Hybrid location.

• Drive digital customer experience strategy across digital channels and platforms.
• Identify and help define features and functionality to effectively communicate Company’s product and brand stories.
• Manage processes and timelines, coordinating with production and creative agencies to ensure timely launches.
• Lead collaboration with external agencies and internal cross‑functional partners for cohesive digital strategy execution.
• Work closely with marketing colleagues and business partners to enhance website performance and achieve key performance indicators.
• Advocate user‑centric design, implementing best practices, usability research, and customer insights throughout development.
• Regularly analyze website metrics to provide actionable insights for continuous digital optimization and testing.
• Oversee website content strategy, management, and asset creation to support shopping tool implementation.
• Support integration of personalization strategies and dynamic content to improve user engagement and drive conversion.
• Ensure digital content compliance with accessibility standards (e.g., WCAG) and legal requirements.

• Strong leadership and project management capabilities, managing multiple concurrent projects effectively.
• Comprehensive understanding of UX design and digital marketing best practices.
• Familiarity with online shopping tools, content management systems, and experience with search engine and LLM optimization.
• Technical aptitude to clearly communicate complex concepts with technical teams and designers.
• Experience translating user insights into actionable improvements.
• Strong analytical skills for interpreting site metrics and recommending enhancements.
• Collaborative mindset and ability to effectively engage cross‑functional teams in a large organization.
• Excellent written and verbal communication skills.
• Ability to thrive in a fast‑paced environment and adapt to shifting priorities.
• Capability to translate business objectives into measurable digital strategies.
• Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
• Experience in the automotive industry or managing complex product ecosystems preferred.

• Health Benefits
• Referral Program
• Excellent growth and advancement opportunities

As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.