Chief Marketing Officer

Ready to join a team that's all in? At Imprivata, we deliver unified access and security management programs that eliminate friction, empowering healthcare and mission‑critical organizations to work smarter, faster, and more securely.

We believe work can be more than a job or task‑it’s a collective spirit; the type that emboldens creativity, embraces challenge, and fosters excitement. We are constantly raising the bar on what’s possible, owning the outcome of our triumphs and trials, staying nimble amidst change, and cultivating an environment where we win together. Here, your ideas matter, your differences are celebrated, and your work drives real results—for your career, your teammates, and our customers.

When you join Imprivata, you embark on a shared journey of ambition and growth. We’re committed to building an inclusive workplace where everyone feels valued and supported. If you’re looking for a place to match your passion with purpose—and where every day you can make an impact—you’ll find it here.

We are seeking a Chief Marketing Officer to join our team. This is a hybrid position based out of our Waltham, MA office.

The Chief Marketing Officer (CMO) will lead and oversee Imprivata’s marketing efforts. The CMO is responsible for developing and executing the overall marketing strategy, brand positioning, product marketing, customer acquisition, and retention strategies to drive business growth. You will collaborate with senior leadership to ensure that marketing objectives align with broader business goals and play a pivotal role in shaping the company’s public image and market presence.

• Define and own the marketing strategy aligned to company growth objectives
• Identify and prioritize target markets, ICPs, buyer personas, and use cases
• Lead market segmentation, competitive positioning, and category strategy
• Drive expansion strategy (new verticals, geographies, products)

• Own the company brand, value proposition, and positioning
• Ensure consistent, compelling messaging across all customer touchpoints
• Establish category leadership and differentiation vs. competitors
• Serve as a key external spokesperson (events, press, analyst relations)

• Own the end-to-end demand generation engine (pipeline creation)
• Drive integrated campaigns across:
  • Digital, content, SEO/SEM
  • Events, webinars, ABM
  • Partners and alliances
• Be accountable for marketing‑sourced and marketing‑influenced pipeline
• Continuously optimize CAC, conversion rates, and ROI

• Translate product capabilities into clear customer value
• Lead:
  • Product launches and go‑to‑market plans
  • Messaging frameworks and sales enablement
  • Pricing and packaging strategy (with Product & Finance)
• Enable Sales with positioning, battle cards, and narratives

• Own customer lifecycle marketing from onboarding adoption expansion advocacy
• Drive:
  • Retention and upsell support
  • Case studies, references, community, customer events and community
  • Voice‑of‑customer insights back to Product
• Strengthen customer trust and long‑term loyalty

• GTM strategy and execution
• Pipeline goals and forecasting
• Account‑based marketing and enablement
• Ensure tight alignment between:
  Marketing, Sales, Product, and Customer Success
• Eliminate silos across the revenue engine

• Define and track marketing KPIs:
  • Pipeline, revenue influence, CAC, LTV
  • Conversion rates and funnel performance
• Own marketing tech stack and data integrity
• Use insights to drive continuous improvement and prioritization

• Build, lead, and scale a high‑performing marketing organization
• Define org structure, roles, and operating rhythms
• Manage budget, resources, and agency partners
• Foster a culture of accountability, experimentation, and customer focus

• Clear, differentiated market positioning
• Predictable, scalable pipeline generation
• Strong brand credibility and category presence
• Tight GTM alignment and revenue impact
• Measurable contribution to company growth

• Bachelor’s degree in…