Senior Director, US Hematology Marketing

Company Description

Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application!

At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

• Competitive compensation for your work
• Generous time off policy
• Summer Fridays
• Opportunity to broaden your horizons by attending popular conferences
• Emphasis on work / life balance
• Collaborative and team-oriented environment
• Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments

Sobi is seeking a passionate, patient-centric, talented marketer for the role of Senior Director, US Hematology Marketing for the largest Sobi NA Franchise in Sobi.

This individual leads the product strategy for significant product(s) in Sobi NA’s Hematology portfolio. You will lead cross-functional teams to develop disease and brand strategy, leveraging expertise in disease-state, market and patient segmentation, and brand promotion. The ideal candidate will have a proven track record in the hematology oncology space.

This role will lead a team of 4-5 marketers.

This role is flexible on location, with a preference near Waltham, MA and Raleigh, NC.

Including, but not limited to the following

• Lead branded marketing efforts for the hematology portfolio in the U.S., including all HCP, account-focused, and patient personal / non personal promotion, conferences, meetings and events
• Led development of the brand franchise and tactical plans
• Lead development, creation and implementation of branded omni-channel HCP and patient promotional initiatives
• Identify and address drivers and obstacles to brand adoption among target HCPs and Patients to inform brand strategy and franchise planning
• Develop, refine and evolve core disease and promotional campaigns for HCPs and patients that correspond to brand needs and market insights
• Collaborate with sales leadership and field teams to identify best practices and uncover needs / trends and build relationships to improve consistency of brand strategy execution
• Partner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programs
• Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving success of initiatives over the long-term in a competitive market
• Lead all national congress strategy and execution, including vendor management, booth design, and internal coordination

Additional :

• Drive and support development of key meetings, such as National Sales Meetings and POAs
• Cultivate strong relationships and drive collaboration with all cross functional partners including sales, global commercial, regulatory, legal, analytics, market research, competitive intelligence, patient advocacy, patient services, field reimbursement, medical affairs, and market access
• Help develop hematology portfolio long range plan and forecast
• Manage vendors and marketing budget
• Collaborate to create and implement strategies with the Hematology Leadership Team both in North America and Global team
• Cultivate a collaborative team environment amongst the marketing team and cross functional partners

• Bachelor’s Degree in relevant field; preferably in business, marketing or the sciences
• 12+ years of relevant pharmaceutical / biotech industry experience, including 5+years in marketing roles of increasing scope and people management responsibility
• Prior launch experience, including leading core marketing strategy and execution for launch
• Demonstrated experience establishing cross-functional project objectives and tactics
• Ability to navigate and be successful in a fast-paced, results-driven environment, managing through ambiguity
• Self-starter who functions well both independently or within a team. Demonstrated ability to lead without authority
• Strong project, vendor, and agency management track record, including resource allocation and fiscal management
• Experience in managing complex projects through Legal, Medical and Regulatory Approval
• Strong communication and interpersonal skills with the ability to influence across functions and levels
• Experience managing small or large teams of direct reports, and ability to influence without authority in a matrixed environment

• MBA in relevant field
• Experience working in Hematology and Oncology
• Experience working with an accelerated approval product
• Experience in HCP and Patient Marketing, Digital…